#USA #New York #ONYX Professional #Hard as Hoof #nail polish remover

ONYX Professional®: A New Era of Self-Care

In an exciting announcement, ONYX Professional®, a reputable beauty brand cherished for over 35 years, is undergoing a comprehensive relaunch. Their new vision, titled Beauty from the Ground Up, emphasizes foundational beauty, showcasing the importance of self-care starting with our feet, hands, and body.

A Legacy of Trust

For more than three decades, ONYX Professional has established itself as a leader in the beauty industry by delivering effective products that consumers truly value. The brand is renowned for housing the number one nail polish remover in the United States and its well-loved Hard as Hoof® nail strengthener, which boasts over 53,000 five-star reviews. This fortified trust underscores the brand’s commitment to performance and consumer satisfaction over mere promises.

Listening to Consumers

The relaunch builds on products that loyal ONYX customers already know and love, incorporating direct feedback from the community. The brand's team has made intentional updates across packaging and formulations. These subtle enhancements aim to improve usability, overall performance, and the user experience, while retaining the effectiveness that has made ONYX Professional a household name.

CEO Sandra Abdallah, a veteran in the beauty industry, emphasizes that the core of this relaunch is rooted in trust—derived from the genuine insights of everyday consumers. She noted, “This relaunch is about listening closely, making intentional refinements, and modernizing how we show up in a joyful and accessible way.”

Reframing Foot Care

With this relaunch, ONYX Professional is positioned to transform foot care from a neglected area to a vital component of modern beauty and self-care practices. The launch is bolstered by fan-favorite products and iconic treatments like the Cracked Heel Stick. Moreover, ONYX is adopting a skincare-inspired, innovative three-step approach to foot care, aiming to make it more appealing and accessible for all consumers.

Sandra Abdallah also highlights the growing trend of ingredient-focused self-care routines, which creates a unique opportunity for innovation in foot care. Consumers are seeking solutions that blend effectiveness with a beauty-focused experience. “Beauty truly starts from the ground up,” she states, showcasing the brand’s forward-thinking approach to beauty and wellness.

Affordable and Accessible

ONYX Professional products will be available at competitive prices ranging from $3.99 to $12.99. You can find these refreshed products at major retailers nationwide, including Walmart, Target, CVS, Walgreens, and Amazon, primarily rolling out in early 2026. The brand promises additional updates and innovative products throughout the year, ensuring they continue to meet the evolving needs of consumers.

Conclusion

As we look forward to this relaunch, ONYX Professional reminds us that self-care begins with the basics. With a steadfast commitment to quality and a joyous brand spirit, they are set to enhance our beauty routines from the ground up. To explore their new offerings, visit ONYX Professional and follow them on social media @onyxprofessional_.

About ONYX Professional®
ONYX Professional is dedicated to the belief that great beauty begins from the ground up. Their products focus on foot care, hand and nail health, and indulgent bath care, providing effective, multi-benefit solutions. Some of their star products include the 100% Acetone Remover and the Hard As Hoof® Strengthening Nail Cream, consistently trusted by consumers for treatment-level efficacy at accessible prices.