#China #XCMG #Xuzhou #Employee Culture #STAFF FESTIVAL

XCMG's 11th Staff Arts Festival: A Global Celebration

On September 19, 2026, XCMG hosted its 11th Staff Arts Festival in Xuzhou, marking a significant milestone for the company and its employees. This year's festival attracted over 3,000 participants from various XCMG businesses and operations, under the captivating theme "Charming XCMG, Everyone Shines." This event was more than just performances; it represented a fusion of corporate growth and employee culture.

The festival was a spectacular showcase, featuring a mixture of art forms such as music, dance, and storytelling that highlighted the dedication and aspirations of frontline employees. The performances unfolded in three sections: Charming XCMG People, Now Is the Time to Pursue Our Dreams, and A Journey in Song. Each act offered deep insights into employees' professional journeys, capturing their personal stories and triumphs within the company.

Yang Dongsheng, the chairman of XCMG Group and XCMG Machinery, emphasized the importance of this festival in fostering a supportive environment for employees. "This event is not just about showcasing talents; it is also about celebrating the innovation and pursuit of excellence that our workforce demonstrates every day," he stated.

Adding to the visual grandeur was the backdrop of the world's first 14,000-ton ring crane, which integrated seamlessly into the festival’s setting. The cranes were instrumental, working together to set up stages and supporting equipment, blending heavy machinery with artistic performance art.

The evolution of the Staff Arts Festival reflects XCMG's growth trajectory over the past three decades. Since its humble beginnings in 1992, this event has developed into a large-scale cultural celebration, complete with a variety of activities including music, dance, calligraphy, painting, and interactive exhibitions. It symbolizes the journey of XCMG from a nascent company to the world's third-largest construction machinery manufacturer.

Moreover, the festival was broadcasted through over 50 media outlets and social media platforms, garnering attention from more than 5.3 million individuals around the globe and generating over 400,000 overseas views. This kind of outreach underscores the company’s commitment to engaging not only its employees but also reaching out to a global audience.

In addition to performances, the festival offered a vibrant food market and showcased XCMG-branded merchandise. Attendees were able to engage with brand and technology exhibits, enriching the overall experience. As night fell, a dazzling display of 2,000 drones took flight, delivering a spectacular 12-scene light show that beautifully encapsulated the theme, intertwining technology, art, and the industrious spirit of XCMG.

The 11th Staff Arts Festival was not only a celebration of employee culture but also solidified the company's significant role in the global construction machinery landscape. It provided a much-needed platform for employees to express their talents collaboratively while highlighting XCMG's commitment to fostering a community of innovation and teamwork.

As XCMG continues to grow and expand its horizons, events like the Staff Arts Festival will undoubtedly play a crucial role in building a united, motivated workforce dedicated to excellence.