Daisuke Naito at KidZania Tokyo: A New Chapter in Learning
On December 3, 2025, the highly anticipated "Apartment Construction Site" pavilion was inaugurated at KidZania Tokyo, a children’s career and social experience facility. The event saw the appearance of Daisuke Naito, a former WBC world flyweight champion and a former employee of Haseko Corporation, which is the official sponsor of this new pavilion.
An Event to Remember
As the opening ceremony commenced, representatives from Haseko Corporation and KCJ Group, the operator of KidZania Tokyo, addressed the gathered crowd. Following the greetings, children donned uniforms and presented a brief display. Naito, in a nostalgic return to his roots, joined Haseko President Akira Kumano to experience the role of an "Apartment Management Technician," engaged in activities like checking drainage pipes. Naito expressed his sentiment, reminiscing about his time with the company, stating, "It brings back memories. I used to wear this uniform and assess buildings, visiting one apartment complex after another. It's amazing to see how much the technology has advanced since my time."
Safety First – A Lesson in Construction
Naito showcased an important aspect of working on construction sites by demonstrating safety checks alongside the children. With enthusiasm, the children called out safety protocols: "Is the helmet secure?"; "Is the chin strap tight?"; "Are the safety belts in place?" This lively demonstration emphasized the importance of safety in potentially hazardous environments.
Celebrating Opening with Creativity
As the ceremony drew to a close, a creative twist was introduced with a special version of Haseko’s CM song, "Taratatattata." This was performed in the form of a parody leading up to the unveiling of a banner, a unique take on the traditional ribbon-cutting ceremony.
Insights from Haseko and KCJ Leadership
Both Akira Kumano and Michinari Enya, the President of KCJ Group, shared their insights on the significance of the pavilion. Kumano highlighted the facility's role in combining education with entertainment, noting the importance of fostering life skills among children aged 3 to 15. "We hope children experience the joy of creation and teamwork through the activities focused on living and lifestyle," he emphasized.
Meanwhile, Enya addressed the often-overlooked inner workings of apartment living. He articulated the pavilion’s dual focus on both "Apartment Construction Technicians" and "Apartment Management Technicians," emphasizing the exhibition's intention to immerse kids in the importance of quality and management in residential environments. For the little adventurers, the experience included viewing the world from KidZania Tokyo's highest points, further enriching the event's offering.
Pavilion Details
The "Apartment Construction Site" pavilion will feature several engaging activities, including:
- - Drain checks as an Apartment Management Technician
- - Exterior wall panel exchanges
- - Entryway floor panel constructions
Each activity lasts approximately 30 minutes, and participating children will earn ten KidZania currency units, known as "Kidz," which can be used for purchases and services within the facility.
This initiative by Haseko Corporation becomes an essential part of KidZania’s mission to blend fun with learning, allowing children to explore various professions and grasp important social concepts through play and interaction.
Haseko Corporation's official website:
Haseko
KCJ Group / KidZania Japan:
KidZania
Conclusion
As KidZania Tokyo continues to evolve, the "Apartment Construction Site" pavilion marks a significant step in enriching educational experiences for children. With engaging activities presented by industry leaders like Naito, it sets a standard for innovative educational entertainment in Japan.