#United States #Minneapolis #Farm Aid #Tractor Beverage #Natural Farming

Tractor Beverage Company Champions Family Farmers at Farm Aid 40

The recent celebration of Farm Aid's 40th anniversary in Minneapolis saw Tractor Beverage Company taking the stage as a dedicated supporter of family farmers. As a pioneer in organic craft beverages, Tractor has made it clear that its mission extends beyond just drinks; it's about nurturing the soil and supporting the backbone of our food systems—family farmers.

Tractor’s CEO, Kevin Sherman, emphasized the company's commitment to sustainability by stating, “As Farm Aid marks forty years of standing with family farmers, Tractor is honored to join in that legacy. For us, this work is bigger than beverages—it's about protecting soil, supporting farmers, and shaping a food system that can thrive for generations to come.” It was this dedication that drove Tractor to proudly celebrate its second year as a sponsor during this historic event.

During the festival weekend, attendees were invited to participate in Tractor's advocacy initiative titled "We The Soil." This campaign aimed to galvanize support for organic farming provisions in the upcoming Farm Bill, highlighting the importance of legislative backing for sustainable agricultural practices. Festival-goers enthusiastically wrote postcards to Congress, urging them to prioritize organic farming measures. This initiative was a collaborative effort involving the Cornucopia Institute and the Farmhand Foundation, reflecting Tractor’s commitment to affecting real change within the agricultural policy landscape.

The weekend's festivities kicked off with Tractor's  Farm Bill to Table Breakfast held at the University of Minnesota's Huntington Bank Stadium. This engaging roundtable offered a platform where farmers, advocates, and academic entities gathered to discuss the crucial role of the Farm Bill in shaping food systems for the future. Notable representatives from the Cornucopia Institute and the Organic Trade Association engaged in lively discussions alongside faculty and students from the University of Minnesota Student Organic Farm. Minnesota regenerative farmer Luke Peterson expressed the significance of these conversations, remarking, “Too often farmers' voices get left out of the Farm Bill conversation. Sitting at the table with advocates reminded me that change begins when we're truly heard.”

Among the highlights of the weekend was the introduction of Tractor’s latest beverage innovation—Haymaker™, a unique sparkling farmer's tonic crafted with certified organic apple cider vinegar. This revitalizing drink, reminiscent of traditional switchel, was a hit, selling out before the festival's conclusion. In addition to drinks, Tractor's playful Soil Mate T-shirts caught the attention of festival-goers, aligning with the company’s advocacy for healthy soil and sustainable practices.

Melody Morrell, the Executive Director of The Cornucopia Institute, praised Tractor's efforts, stating, “Farmers are the caretakers of our soil, our food, and our future. Tractor's commitment to supporting organic farmers through We the Soil, Farm Aid, and the Farmhand Foundation is one example of the impacts that purpose-driven companies can have in the marketplace.”

In essence, Tractor Beverage Company's involvement in Farm Aid 40 illustrated its unwavering mission to not only promote its organic beverages but also advocate for family farmers. Their multifaceted approach—ranging from policy discussions to product innovations and community engagement—showcases how businesses can effectively support sustainable agriculture and nurture local farming communities. As the event concluded, it became evident that Tractor's commitment was not merely a part of its corporate identity, but a profound call to action to protect our soil, food, and future.

About Tractor Beverage Company

Founded by farmers and embraced by employees, Tractor Beverage Company stands at the intersection of food sustainability and craftsmanship. With each beverage made from USDA Organic certified ingredients, they embody a dedication to soil health and social responsibility. As the exclusive organic beverage provider for Chipotle and other key partners, Tractor's influence extends beyond drinks, contributing to a healthier food system for all. Their efforts, including the Farmhand Foundation, underscore a commitment to assist farmers transitioning to organic methodologies.

By aligning with organizations like the Cornucopia Institute and promoting discussions around the Farm Bill, Tractor Beverage Company highlights the powerful role businesses can play in supporting the agricultural community and fostering a robust organic farming future.