#United States #TABASCO #Salsa Picante #McIlhenny Company #Avery Island

TABASCO® Brand Unveils Its First Mexican-Style Hot Sauce

On March 6th, 2025, McIlhenny Company announced the launch of TABASCO® Salsa Picante, marking the brand's inaugural foray into the Mexican-style hot sauce market. This new addition promises to elevate the culinary experiences in foodservice settings with its rich, thick texture and a unique blend of spices accentuated by a subtle heat.

With more than 155 years of expertise in creating pepper sauce, TABASCO® Salsa Picante aims to meet the high standards expected by foodservice operators and their clientele. The product is available in several convenient packaging options, including a 16.2-ounce squeeze bottle, a bulk-friendly half-gallon size, and a PC Packet, set to be released in the coming spring. Joining popular items such as TABASCO® Sriracha Sauce and TABASCO® Chipotle Pepper Sauce, this new hot sauce is designed for versatility and ease of use in all types of culinary applications.

In a recent blind taste test conducted among U.S. consumers, TABASCO® Salsa Picante was notably favored over a leading competitor in the Mexican-style hot sauce sector, showcasing its standout quality. This is particularly significant as the demand for Mexican-style hot sauces has surged by over 20% in the past year, presenting a timely opportunity for foodservice operators to enhance their menus with innovative and bold flavors.

Gary Evans, Global Corporate Chef at McIlhenny Company, shared his enthusiasm about the new sauce, stating, "Salsa Picante introduces an exciting flavor profile that enhances a variety of dishes. Its garlicky twang combined with a mild yet savory heat makes it perfect for everything from breakfast staples like Picante Eggs Benedict to daring dinner options such as Spicy Coffee Crusted Steak Fajitas."

What sets TABASCO® Salsa Picante apart from its competitors is not just its flavor but also its composition. Made from simple, high-quality ingredients, it contains no artificial preservatives or additives. The sauce is non-GMO, free from common allergens, gluten-free, kosher, and vegan-friendly, making it accessible to a wide array of dietary preferences. Health-conscious consumers will also appreciate that it has zero calories, fat, carbohydrates, or added sugars, proving that flavor does not have to be sacrificed for health.

For those looking to incorporate TABASCO® Salsa Picante into their dishes, the brand offers a variety of recipe ideas available on their foodservice website. Whether it is enhancing entrees or simply spicing up appetizers, this new hot sauce is sure to satisfy consumers' cravings for flavorful and exciting culinary experiences.

About McIlhenny Company

Founded over one-and-a-half centuries ago, McIlhenny Company continues to produce TABASCO® Brand products from their home on Avery Island, Louisiana. Their flagship product, TABASCO® Original Red Sauce, is a kitchen staple worldwide, available in more than 195 countries and territories and labeled in over 36 different languages and dialects. The company remains family-owned and committed to experimenting with new flavors and products to continue their legacy of enriching the culinary world.

For more detailed information or to request a sample, you can visit Tabasco.com/Foodservice/Salsa-Picante/.