Next Restaurant Opens
2025-08-01 04:39:14

New Franchise Restaurant Next Restaurant by WB Kitchen Opens in Shizuoka, Japan

WB Kitchen's New Franchise: Next Restaurant in Shizuoka



WB Kitchen, part of WBF Corporation, has recently launched a new franchise location, named Next Restaurant, in the Suruga Ward of Shizuoka Prefecture, Japan. This innovative restaurant is in collaboration with Wayback Burgers, a popular burger brand originating from the United States, now managed in Asia by WB Burgers Japan.

The opening of Next Restaurant is a significant move in WB Kitchen's strategy to expand its franchise network across Japan and Asia. The restaurant will primarily feature plant-based menus developed together with Next Meats, emphasizing sustainability and health. This aligns perfectly with the growing consumer demand for more sustainable dining options.

Key Features of Next Restaurant


  • - Delivery and Takeout Focus: Next Restaurant operates primarily as a ghost kitchen, streamlining its services with a dedicated delivery and takeout model. This allows for efficiency and caters to the contemporary dining habits of customers, especially post-pandemic.
  • - Health-Conscious Menus: The restaurant will highlight alternative meat products created in partnership with Next Meats, ensuring that their offerings are not only delicious but also cater to the health-conscious consumer.
  • - High Standards of Quality: Ingredients will be sourced from Ma-ma Foods in Hanamaki, Iwate Prefecture, where a robust quality control system is in place to guarantee safety and reliability in food production.

What is WB Kitchen?


WB Kitchen leverages the culinary expertise and branding of Wayback Burgers to establish a new type of restaurant model focused on pickup and delivery services in urban areas throughout Japan and Asia. This innovative approach has low initial investment requirements and minimizes operational space, making it a highly profitable model in the evolving dining landscape.

More About the Shizuoka Location


  • - Service Name: Next Restaurant
  • - Address: 4-13 Yokodacho, Aoi Ward, Shizuoka City, Shizuoka Prefecture, Japan
  • - Order Online: Customers can place orders via Uber Eats

WB Kitchen plans to expand further across Shizuoka and beyond, using Next Restaurant as a springboard for more locations in the future.

About Wayback Burgers and WB Burgers Asia


Founded in 1991 in Connecticut, Wayback Burgers has grown into a beloved burger chain across all 50 states in the U.S. and more than 40 countries worldwide. Known for its retro diner settings and gourmet burgers, it appeals to a diverse customer base.

In Asia, the franchise expansion is spearheaded by WB Burgers Asia, Inc. (U.S. corporation, Stock Code: WBBA, listed on OTC Markets) and WB Burgers Japan, with ambitious plans for global growth, including a potential listing on NASDAQ.

For any inquiries related to this development, please contact:
  • - Company: WBF Corporation
  • - CEO: Koichi Ishizuka
  • - Location: 5-2-1 Nishi-Shinjuku, Shinjuku Ward, Tokyo, Japan 607
  • - Hokkaido Branch: 79-75 Motomachi, Niseko Town, Abuta District, Hokkaido, Japan


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Topics Consumer Products & Retail)

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