Tonies Unveils Partnership with Ms. Rachel for a New Interactive Kids’ Figurine
Tonies Teams Up with Ms. Rachel for New Tonie Figurine
Tonies®, the innovative provider of screen-free audio entertainment for young children, has exciting news for eager fans: a partnership with the beloved educator and YouTube sensation, Ms. Rachel. This collaboration will introduce the first-ever Ms. Rachel Tonie, adding a delightful new chapter to the world of audio toys designed for early learning experiences.
A Screen-Free Learning Adventure
Launched on July 20, 2025, this new Ms. Rachel Tonie promises to revolutionize how children engage with learning at home. Known for her captivating teaching methods and infectious energy, Ms. Rachel aims to bolster children's development through a combination of music, movement, and engaging storytelling. Each Tonie figurine will unlock a world of delightful sounds and interactive play when placed atop a Toniebox.
Exclusive Content & Fan Favorites
Children can look forward to a treasure trove of exclusive content. The Ms. Rachel Tonie will feature popular songs such as I'm So Happy and playful learning segments with Ms. Rachel’s friends, Herbie and Mr. Aron. Together, they embark on imaginative sound adventures that transport kids to various environments, including farms, busy cities, and schools.
The educational journey doesn't just end with fun; the Tonie offers lessons on the alphabet, feelings, colors, and daily routines through catchy tunes like Old MacDonald and Itsy Bitsy Spider, appealing to both kids and parents alike. This unique interactive experience emphasizes the importance of learning through play, making it an essential addition to any child's learning toolkit.
Bridging Imagination and Knowledge
Christoph Frehsee, Chief Revenue Officer at tonies®, expressed enthusiasm about the partnership: "Ms. Rachel is a cultural icon and an extraordinary talent. We’re delighted to offer fans an experience they’ve long awaited – the blend of learning and fun that comes from Ms. Rachel’s creativity. Our mutual goal is to ignite imaginations and foster growth in children through delightful play activities."
Ms. Rachel herself is equally thrilled about the project: “I'm so excited to team up with tonies! Screen-free play is crucial for your child's development, and through this new Tonie, I can continue to support learning in a love-filled environment.”
For just $19.99, the Ms. Rachel Tonie can be found on various platforms such as Amazon, Target, Walmart, and tonies.com, making it easily accessible for families.
Revolutionary Impact in Children's Entertainment
Tonies® has already made waves in the toy industry, having sold over 9 million Tonieboxes and more than 110 million Tonies worldwide. Their child-safe, wireless, and screen-free audio technology has become a household name in over 100 countries, creating an engaging and interactive learning experience for children.
As of now, tonies® is also celebrated as one of Europe’s fastest-growing toy companies and has captured a significant audience in the U.S. Their innovative approach to children's play was recognized by Fast Company as one of the World's Most Innovative Companies in 2021, signifying their impactful presence in the educational toy sector.
This partnership with Ms. Rachel further cements tonies®’ commitment to redefining early childhood education through imagination and creativity.
The future looks bright with the Ms. Rachel Tonie joining the ranks of other educational figures in the Tonie ecosystem, heralding a new era of learning that is fun, engaging, and screen-free for little ones to enjoy for years to come!