Introducing PCKL Studio: Japan's First Pickleball Lifestyle Brand

The Birth of PCKL Studio: A New Lifestyle Brand for Pickleball Lovers

In a world where sports, fashion, and culture are increasingly intertwined, Japan welcomes its first pickleball-centric lifestyle brand, PCKL Studio. Founded by Yusuke Arimoto and headquartered in Tokyo's Shibuya, PCKL Studio aims to project a fresh lifestyle rooted in the exhilarating game of pickleball.

What is PCKL Studio?

PCKL Studio is much more than just a brand; it embodies the essence of a new lifestyle inspired by pickleball. This innovative venture merges different domains including sports, fashion, and design, seeking to forge a cultural experience that transcends traditional gameplay. Through its diverse offerings, the studio aims to establish a significant presence both locally in Japan and globally.

A Unique Approach to Lifestyle

One of the most distinctive features of PCKL Studio is its holistic approach to design. Unlike conventional apparel brands, PCKL Studio is dedicated to crafting entire environments. This includes everything from court designs and event planning to casting and merchandise development. The concept promotes an immersive experience that showcases all aspects surrounding the world of pickleball.

The PCKL Apparel Line

PCKL Studio launches its apparel line, simply known as PCKL, with a guiding philosophy encapsulated by the terms "CLASSIC / PLAYFUL / ELEVATED." The designs aim to create a seamless connection between the playing court and everyday life. The clothing combines functionality—essential for a sport like pickleball—with a style that easily integrates into casual settings.

The inaugural collection includes a wide array of items such as T-shirts, sweatshirts, shirts, knit polos, pants, caps, and socks, showcasing a sophisticated aesthetic that reflects the lighthearted and vibrant world of pickleball. The collection is set to be available on the official PCKL website starting in early October (https://pcklstudio.com/).

Understanding Pickleball

Originating in the United States, the sport of pickleball has exploded in popularity over the past few years, combining elements from tennis, badminton, and table tennis. Typically played on a court about the size of a badminton court, players use specialized paddles and lightweight plastic balls. Its simple rules and fast-paced nature make it accessible to beginners, while the existence of professional leagues highlights its competitive aspect.

Statistics from USA Pickleball indicate that the number of players surged by 158.6% from 2020 to 2023, reaching a projected 13.6 million players by 2024. Furthermore, a study reveals that in 2022, 36.5 million Americans played pickleball at least once; this figure grew to 48.3 million in 2023, equating to roughly one in six Americans having tried the sport.

In Japan, pickleball is also gaining traction, with the number of participants increasing from approximately 3,000 in 2023 to an expected 10,000 by the end of 2024, and potentially reaching 20,000 by early 2025. Dedicated facilities and club teams are emerging, contributing to the formation of a new sports culture in the country.

Projected market growth shows substantial promise, with estimates suggesting a global market size of 230 billion yen in 2023, potentially increasing to about 450 billion yen by 2030.

Launching Events for Press and Media

To celebrate its establishment, PCKL Studio will host a press launch event on October 3rd and 4th, 2025, in Minami-Aoyama, Tokyo. This special event will provide attendees with an opportunity to engage in hands-on pickleball experiences on a custom mini-court, along with an exhibition and sale of the first collection from the PCKL line. The event will be invitation-only; interested media representatives are encouraged to reach out for an invitation.

Future Endeavors

PCKL Studio is committed to expanding beyond just its apparel offerings. By embracing spatial design and organizing experiential events, the studio aims to promote a lifestyle shaped around pickleball. Collaborations with developers, sports brands, and facility operators will pave the way for sharing a new cultural value in sports, reaching from Tokyo to the world.