#USA #Los Angeles #Tilt Beauty #Aerin Glazer #Arthritis Foundation

Redefining Makeup Accessibility: The Launch of Tilt Beauty

At just 21, Aerin Glazer has made waves in the beauty industry with the launch of Tilt Beauty, a brand dedicated to making makeup more accessible to everyone, particularly people with disabilities. The brand’s innovative approach combines cutting-edge design with clean ingredients, tailored for those needing extra consideration when it comes to beauty products.

Tilt Beauty was officially launched on February 4, 2025, and is available exclusively at TiltBeauty.com. The brand aims to change the traditional “beauty experience” by prioritizing ease of use without compromising on style. Aerin, who has been diagnosed with psoriatic arthritis, faced difficulties with conventional beauty products that often lack ergonomic or user-friendly designs. Her personal struggles inspired her to create a line of products that are not only effective but also accommodate a diverse range of users.

Innovations for Inclusivity

One of the standout features of Tilt Beauty is its patented ergonomic packaging. This design is not just an aesthetic choice; it’s a functional innovation meant to assist individuals experiencing physical challenges. For instance, the Grip Stick Hydrating Lip Treatment and Lashscape Mascara are designed with unique packaging that makes application easier, providing users with a hassle-free beauty routine.

In a move that highlights their commitment to inclusivity, Tilt Beauty has become the first beauty brand to receive the Arthritis Foundation's Ease of Use® certification. This certification illustrates the brand’s dedication to creating products that are not just accessible in theory but are practical for every user. Each product undergoes rigorous testing to ensure ease of use, allowing individuals with arthritis or chronic pain to enjoy makeup without frustration.

Calming Formulas & Clean Ingredients

Tilt Beauty products are made with clean, vegan ingredients and are cruelty-free, ensuring they meet the needs of health-conscious consumers. The formulas also carry the National Psoriasis Foundation Seal of Recognition, underscoring their suitability for sensitive skin types. Each product features a proprietary Tilt Calm Complex™, designed to nourish and comfort where it matters most. This combination of practical design and healthy ingredients sets Tilt Beauty apart in a saturated market.

Product Spotlight: Lashscape Mascara

The Lashscape Mascara is a key offering, priced at $28 with refills available for $18. It boasts an ergonomic grip for easy handling and a custom wand that allows for precise application. This mascara promises 12 hours of smudge-resistant wear, delivering lift and curl while nourishing the lashes.

Product Spotlight: Grip Stick Hydrating Lip Treatment

In addition, the $26 Grip Stick Hydrating Lip Treatment—complete with refills for $16—delivers intensive hydration without fragrance. Available in five soft shades, this product provides a smooth finish while also prioritizing ease of application, aligning perfectly with Tilt Beauty's mission to make beauty accessible to everyone.

Aerin Glazer’s pioneering work with Tilt Beauty demonstrates a significant shift in the beauty industry, one where accessibility and inclusivity reign supreme. From innovative packaging to thoughtfully created products, Tilt Beauty embodies the belief that beauty should be available and enjoyable for all.

As the brand continues to grow, it aims not only to redefine beauty standards but also to make a lasting impact on how the industry views accessibility. In doing so, Aerin Glazer is paving the way for future brands to consider the needs of every consumer, proving that beauty can and should be accessible to all.