Building Winning Organizations Through Data-Driven Targeting and AI Agent Utilization to Eliminate Sales Personalization

Revolutionizing Sales Processes with Data-Driven Targeting and AI

In an era where data analytics and artificial intelligence are pivotal for business growth, the sales landscape is undergoing a significant transformation. Companies like CyberAgent and its subsidiary AI Shift are leading this charge by focusing on data-driven targeting and the utilization of AI agents. Together with infobox, they are set to hold a groundbreaking online seminar aimed at enhancing sales operations by eradicating the personalization of sales processes that can often lead to inconsistent results.

Purpose of the Seminar

The seminar, titled "Science of Creating and Implementing Deals - Evolving IS×FS Collaboration with Intent Data × AI Agents," will take place on December 16, 2025, from 12:00 PM to 12:45 PM. This event aims to address one of the primary challenges faced by SaaS and B2B companies; the tendency for sales performance to be heavily reliant on individual employees rather than on structured processes. While the division of labor between Inside Sales (IS) and Field Sales (FS) has improved efficiency, it has also led to a number of issues, including:

- Varied judgment regarding hot leads among sales personnel
- Dependence on individual skills such as listening and dialogue capabilities during negotiations
- Disorganization of essential documents like meeting notes and proposals, hindering knowledge retention

Given these challenges, there is an urgent need for organizations to embrace a data-centric approach to sales.

Seminar Overview

The seminar will feature two main sessions:

- Part 1: Data × Inside Sales (infobox)

In this segment, attendees will learn how to create operations that clearly identify who the "right customers" are through effective data-driven targeting. The focus will be on practical models that demonstrate successful implementation.

- Part 2: Data × Field Sales (AI Shift)

Here, the discussion will center around the realization of effective field sales driven by AI agents, highlighting real-world examples from the CyberAgent Group utilizing infobox data in sales strategies.
Attendees will also have the opportunity to participate in a Q&A session at the end of the seminar, allowing for a deeper understanding of the discussed topics.

Speakers

- Junichi Tanabe, Business Unit at infobox

With a strong background in sales gained from his early career at an insurance company, Tanabe has received numerous accolades for his outstanding performance. His experience spans from service launch to sales enablement within IT ventures, offering a well-rounded perspective on addressing customer challenges. Since 2025, he has joined infobox as a Field Sales representative.

- Nobutaro Oikawa, Chief Evangelist of AI Agents at AI Shift

Oikawa began his journey with CyberAgent, diving into AI call center solutions and becoming a leader in sales for chatbot and voicebot technologies. After spearheading product design and managing operations for conversational services, he now leads initiatives for integrating and maximizing AI agent utilization. He is also involved in educating approximately 90,000 individuals on generative AI skills.

Conclusion

This online seminar not only aims to provide valuable insights into evolving sales processes through data and AI but also serves as a platform for professionals to network and share knowledge. Participants can join at their convenience, making it an accessible opportunity for anyone interested in enhancing their sales capabilities.

For registration, please click the link below.
Contact Information:
For any inquiries, feel free to reach out to the AI Shift seminar office at [email protected].