#Japan #Tokyo #Instagram Ads #iSearch Marketing #Local Keywords

The Rise of Local Keywords in Instagram Advertising

In the realm of marketing within Japan, there has been a notable shift in consumer behavior towards searching for businesses using the format "location + industry." Keywords such as "Shinjuku Nails," "Osaka Izakaya," and "Shibuya Cafe" have surged by nearly 45% compared to 2022, with a significant portion of these searches occurring directly on Instagram rather than Google.

Recognizing this trend early on, iSearch Marketing Japan (ISMJ) has leveraged its proprietary AI algorithms and six patented technologies to develop effective strategies combining local keywords and top search rankings on Instagram. This innovative approach has proven to deliver results far surpassing traditional advertising methods.

Recent Data Insights

According to ISMJ's latest survey data from the second half of 2024, it has been revealed that Instagram is preferred for local searches over Google by over 20 percentage points among women aged 20 to 30. This demographic is driving decisive consumer actions, leading to purchases and reservations.

Success Stories

Let's take a look at some compelling case studies that underscore the effectiveness of ISMJ's advertising strategies:

Osaka Izakaya Chain

• - Campaign: Utilized the hashtag "Osaka Izakaya + all-you-can-drink."
• - Results: Achieved a staggering 250% increase in reservations over the previous year within just one month.

Shinjuku Hair Salon

• - Campaign: Successfully ranked high for the search term "Shinjuku Hair Color."
• - Results: A remarkable 1.8-fold increase in followers in three weeks, coupled with a 210% rise in new reservations.

Key Factors for Maximizing ROI

The success in enhancing return on investment (ROI) can be attributed to several critical strategies:
1. AI-Driven Keyword Extraction: The advanced technology automates the collection of multi-keywords commonly searched, such as "[specific] lunch" or "[specific] gourmet."
2. Cutting-Edge Advertising Algorithms: Combining engaging reel videos with location tags resulted in a significant increase in click-through rates.
3. Persistent Display Strategy: Sustaining ad visibility for over four weeks led to over 80% brand recall rate and a 35% increase in store visits through re-searching.

Insights from the CEO

Kim Seong-chul, CEO of iSearch Marketing Japan, commented on the evolving search behaviors in Japan:
"The search habits of consumers in Japan are undoubtedly changing. In the past, people relied heavily on Google, but now they are opting to search directly on Instagram, intuitively choosing stores through images and videos. Our strength lies in utilizing AI and patent technologies to effectively capture 'local keywords,' enabling us to multiply store traffic in a short period."

Company Information

• - Company Name: iSearch Marketing Japan Inc.
• - Location: 3-9-7 Nishi-Shinjuku, Shinjuku-ku, Tokyo, Japan (Frontier Shinjuku Tower Office, Room 315)
• - CEO: Kim Seong-chul
• - Established: October 2024
• - Business Activities: Instagram advertising management, SNS marketing support, AI marketing system development
• - Website: ismj.co.jp
• - Phone Number: 03-6736-4754
• - LINE ID: @isearch

This rapid adaptation to changing consumer behavior and innovative strategies position ISMJ as a leader in the realm of digital advertising, emphasizing the need for marketers to stay ahead of trends in consumer preferences.