#Germany #ZKONG #ESLs #hagebau #Selb

ZKONG Partners with Hagebau

In an era where digital transformation is rapidly reshaping the European retail landscape, ZKONG, a leader in electronic shelf labeling technology, has joined forces with Hagebau, Germany's prominent home improvement retail chain. This partnership aims to revolutionize the way Hagebau manages its operations, particularly with the introduction of advanced electronic shelf labels (ESLs) in its new Selb store.

A New Era in Retail Efficiency

On October 30, 2026, Hagebau officially opened its new store in Selb, Germany, marking a significant milestone in its commitment to modernization and improved operational efficiency. The spacious outlet, covering approximately 7,000 square meters, showcases a vast array of over 50,000 products ranging from DIY supplies and construction materials to gardening equipment. The complexity of managing such a diverse inventory, alongside traditional customer service responsibilities, presented a substantial challenge for Hagebau.

To tackle these operational hurdles, the integration of ESL technology at the very outset of the store's renovation was crucial. These digital labels not only ensure faster price updates but also enhance the accuracy of product information throughout the store, key elements in elevating customer service standards.

Tailored Solutions for Unique Retail Needs

Unlike typical supermarkets, home improvement stores require a more intricate inventory management system due to the multifaceted nature of their products. In the home improvement sector, items often have various attributes including model, size, material, color, compatibility, and application. Such information is critical for informed purchasing decisions.

Hagebau's retail design features a multitude of presentation styles, including shelving, hooks, independent displays, and outdoor areas. This diversity demands ESLs of various sizes and mounting options. ZKONG's solution included a combination of ESLs ranging from 1.3 to 4.2 inches, allowing for optimum fit across the store's different display formats. This flexibility not only helps maintain a clean and organized look but also optimizes the use of space—a hallmark of modern German retail environments.

In addition to the ESLs themselves, ZKONG has installed base stations that provide stable wireless communication. This infrastructure enables real-time updates of product information, pricing, and promotions, ensuring that all details remain in sync with the store's internal systems.

Transforming Retail Operations

The introduction of ESLs is fundamentally altering retail operations. By leveraging this technology, Hagebau can streamline its processes, freeing staff from time-consuming tasks such as manual price checks and label replacements. Consequently, employees can devote more attention to customer engagement and service, enhancing the overall shopping experience.

ZKONG’s robust presence across Europe enables it to continually improve its ESL hardware capabilities, wireless infrastructure, and centralized management systems, providing tailored solutions for complex retail environments. The Hagebau project in Selb exemplifies ZKONG's dedication to advancing the digitalization of the home improvement retail sector.

As ZKONG explores new opportunities with initiatives like this, the company stays attuned to the evolving digital needs of European retailers, striving to enhance operational efficiency and customer satisfaction comprehensively.

Conclusion

The collaboration between ZKONG and Hagebau highlights a pivotal shift in the retail sector, where the adoption of electronic shelf labels is positioning stores to meet the challenges of an increasingly digital marketplace. This partnership not only furthers Hagebau's innovative approach to home improvement but also reinforces ZKONG’s role as a leader in retail transformation across Europe.