#Japan #Minato #STYLE #Brand Communications #Buyback Service

STYLE's Growth Journey

In an impressive feat of business growth, STYLE Co., Ltd, based in Minato, Tokyo, has achieved an astonishing annual revenue of 4.41 billion yen in its fourth year of operation. With approximately 100 employees on its roster and more locations than ever, the company is setting new standards in the buyback industry, primarily through its innovative event-based buyback model.

Founded by Ryota Tamura, STYLE operates under the brand Brand Communications, specializing in the purchase of luxury items and precious metals. Unlike traditional stores, STYLE utilizes a mobile format, setting up temporary booths in commonly visited places such as supermarkets and shopping malls. This strategy has led to staggering growth, with monthly events expanding from 65 locations in its third year to 280 locations in its fourth year, a 400% increase.

Key Achievements of the Fiscal Year

For the fiscal year 2024, STYLE reported a revenue significantly surpassing its target of 4 billion yen, landing at 4.41 billion yen—almost 2.9 times the revenue of the previous year, which was 1.5 billion yen. This rapid growth can be attributed to both the increase in event locations and a growing workforce:

• - Annual Revenue: 1.5 billion yen (Year 3) → 4.41 billion yen (Year 4)
• - Event Locations: 65 locations/month (Year 3 end) → 280 locations/month (Year 4 end)
• - Employee Count: 23 → 68 (Year 4 end), with forecasts of 85 full-time employees by May 2025.

Factors Behind Expansion

The core of STYLE's rapid growth lies in its robust internal structure enhanced by strategic initiatives aimed at employee development and governance. Key strategies include:

• - Structured Training Programs: Establishing an Enablement Division that provides comprehensive training to all new hires, ensuring many advance to responsible positions within three months.
• - Skill Development and Organizational Improvement: Implementing training aimed at enhancing critical thinking and decision-making skills among employees.
• - Strengthening Governance: With the expansion, the company has focused on standardizing operations and eliminating individual dependencies, thus enhancing governance while ensuring quality service delivery.

Customer Support for Event-Based Buyback

STYLE's event-based buyback model focuses on establishing temporary booths in high-traffic areas, making it accessible for everyday shoppers to sell their luxury items, watches, stamps, and gift certificates. This convenience has drawn support, particularly from individuals aged 50 and above who seek solutions for estate planning, downsizing, and clearing out inherited properties. The company aims to promote a societal movement where everyone can take a step towards meaningful contributions through hassle-free buyback experiences.

The founder, Ryota Tamura, has emphasized the belief in fostering an environment where employees can thrive. Growth is viewed not just as an end goal but as a means to provide learning opportunities for staff, ultimately benefitting the entire organization.

Future Vision: Aiming for Buyback Domination in Japan

Looking ahead, STYLE's ambition is clear: to become the industry leader in event-based buybacks across Japan. This commitment is not self-serving but aims to create a society where more people can utilize trustworthy buyback services with confidence. The company envisions establishing a new industry standard defined by quality interactions and a strong customer relationship driven by trust.

The upcoming year will focus on constructing operational frameworks and improving productivity, laying the groundwork for achieving top status in the industry. Tamura stated, "While we previously measured growth by doubling our annual revenue, we will now focus on building a framework that strives for being the best in the business. This year will serve as a foundation for our next phase."

With a commitment to progress and innovation, STYLE aims to become a beloved company, continuously adapting to meet customer needs and expectations.