Corrao Group Unveils Revolutionary MyFirst TPM™ for Consumer Brands

Corrao Group Launches MyFirst TPM™



In an exciting development for consumer goods brands, Corrao Group has officially launched MyFirst TPM™, a groundbreaking Trade Promotion Management (TPM) solution designed to meet the needs of fast-growing companies at a fraction of the traditional cost and implementation time. This innovative product utilizes the Salesforce platform to offer a structured, scalable, and speedy approach to managing trade promotions, essential for brands aiming to enhance their market presence.

Understanding the Challenge of Trade Promotion Management



Trade Promotion Management is vital for consumer goods (CPG) companies, playing a key role in planning, executing, and assessing promotional activities that can significantly impact revenue and consumer behavior. Research indicates that trade spending can constitute up to 20% of a brand’s annual revenues, making the ability to efficiently track return on investment (ROI) crucial. Unfortunately, many traditional TPM systems are prohibitively expensive and complicated, leaving emerging brands in a tough spot.

The Solution: MyFirst TPM™



Corrao Group has stepped in to address this issue by launching MyFirst TPM™, a cost-effective solution that does not compromise on functionality. Achyut Jajoo, the Senior Vice President and General Manager of Manufacturing, Automotive, and Consumer Goods at Salesforce, commented, "Emerging consumer goods companies need fast, effective ways to deploy trade promotion management solutions so they can effectively manage trade programs. MyFirst TPM™ is thus a robust answer, providing a rapid deployment path at an accessible cost."

Key Features of MyFirst TPM™


  • - Affordable Entry Point: MyFirst TPM™ offers the core capabilities of Salesforce TPM at a significantly lower cost, making it accessible to smaller brands that might feel priced out by traditional systems.
  • - Accelerated Deployment: The implementation of MyFirst TPM™ can be completed in as little as five months, far quicker than conventional methods, allowing brands to start leveraging its capabilities almost immediately.
  • - Right-Sized Functionality: It features standardized tools optimized for common CPG planning requirements, streamlining the planning process for brands.
  • - Future-Ready Architecture: The system is designed to support growth, enabling users to scale their trade promotion strategies as their businesses expand.
  • - AI-Enabled Insights: MyFirst TPM™ provides post-promotion analysis, arming brands with the data needed to make informed, timely decisions to optimize future promotions.

A New Chapter for Corrao Group



Jack Corrao II, Managing Partner at Corrao Group, expressed his excitement about the launch, noting, "We are thrilled to introduce MyFirst TPM™, the first in our MyFirst family of products. This solution empowers emerging consumer goods brands with an efficient, cost-effective way to adopt Salesforce's advanced trade promotion management capabilities. By catering to brands at their current stage and supporting their future growth, we hope to propel them into the next level of digital transformation and operational excellence."

About Corrao Group



Established in 2008, Corrao Group has built a reputation as a leading Salesforce partner, assisting B2B firms across various sectors—including retail, consumer goods, and healthcare—on their journey towards digital excellence. With deep expertise in Salesforce's Consumer Goods Cloud and related applications, Corrao Group focuses on translating complex business needs into streamlined, high-performing solutions.

For more information about MyFirst TPM™ and how it can help your brand, visit corraogroup.com.

Conclusion



The launch of MyFirst TPM™ represents a significant advance in the area of Trade Promotion Management for CPG brands. With its affordability, rapid deployment, and extensive functionalities, it promises to democratize access to effective trade promotion strategies, enabling brands to thrive in an increasingly competitive market.

Topics Business Technology)

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