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Seminar Announcement: Learn the Fundamental Values of Branding

On September 24, 2025, Amana Co., Ltd., a leading creative company based in Shinagawa, Tokyo, is excited to host a seminar titled "Learning the True Meaning of Brand Building from Top Marketers: Why Do Some Brands Continue to Grow Without Chasing Short-term Results?". This event is part of the 7th edition of the Great RIVER presents 'Reframe Studio', focusing on redefining the essence of brand development amidst the pressures of immediate sales results.

The seminar will be held at Amana’s Tennozu office and will be an in-person event, following which attendees will have the opportunity to engage in a workshop and networking session.

In an era where everyone acknowledges the significance of branding, the core value often takes a back seat to metrics such as short-term sales and click-through rates (CTR). This seminar aims to challenge that mindset and offer insights on what constitutes true brand value across various business scales — from small local businesses to global brands.

Rediscovering Brand Value with Keynote Speaker Norichiko Kitahara

The session features Norichiko Kitahara, who has an impressive track record in the marketing departments of success-driven companies like Lion Corporation and Shiseido. Kitahara will lead discussions on the evolving definition of branding, emphasizing the importance of long-term perspectives over short-lived metrics. His experience in launching successful products at both companies, leveraging brand equity, and developing creative processes rooted in perception flow will provide valuable tips on confidently advancing brand strategies, even under pressure for short-term ROI.

What is Reframe Studio?

Reframe Studio is a dynamic platform where practitioners and participants from diverse fields such as design, innovation, and creativity gather to reframe current challenges. It is a space for idea exchange, fostering resonance among attendees while nurturing the soil for future innovations through shared inquiries. This cooperative environment aims to inspire actionable outcomes for brand development strategies.

Who Should Attend?

This seminar is highly recommended for:

• - Leaders overseeing marketing and branding departments, as well as business executives.
• - Individuals looking to invest in branding as a long-term business strategy while maximizing the return on investment (ROI).
• - Those facing challenges with budget allocations for branding or convincing internal stakeholders.

Event Details:

• - Date: September 24, 2025
• - Time: 5:00 PM to 6:30 PM
• - Location: Amana Tennozu Office
• - Capacity: 50 participants (lottery will be held if demand exceeds available spots)
• - Participation Fee: Free
• - Registration URL: Join Here
• - Contact: TEL 03-3740-4011 (Main Line), E-Mail [email protected]

About Amana Co., Ltd.

Founded in 1979 as an advertising photography production company, Amana has grown to become one of Japan’s largest production companies offering a comprehensive range of visual content services including still and video production (TVCM, web videos), computer graphics (retouching, 3DCG, apparel CG). Today, Amana harnesses rich creative resources and knowledge gained from handling approximately 15,000 projects a year to revolutionize client communications, driving creative transformations that resonate with audiences. By combining its proprietary solutions, Amana supports clients in enhancing their communication strategies and driving digital transformation (DX) initiatives.

Company Overview:

• - President: Takakazu Kaneko
• - Location: 2-2-43 Higashi-Shinagawa, Shinagawa, Tokyo
• - Established: April 1979
• - Capital: ¥100 million
• - Employees: 430 (as of January 1, 2025)
• - Business Scope: Visual communication, strategy planning, brand design, content marketing, production, and various promotional strategies.
• - Website: Amana Website