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Paris Hilton Launches Parívie: A Skincare Line for the Modern Lifestyle

Global icon and entrepreneur, Paris Hilton, is set to launch her highly anticipated skincare line, Parívie, tailored for the fast-paced, modern individual. Developed in collaboration with co-founder Alexandra Marsh, this luxurious skincare range aims to provide effective solutions that resonate with self-care and personal expression. This innovative line is the result of two years of dedicated research and development, signifying a new era of beauty that aligns with both personal empowerment and high-performance results.

Addressing Modern Skincare Challenges

Living in today's demanding world presents unique challenges for our skin. Factors such as fatigue, stress, and excessive screen time can contribute to skin deterioration. Hilton's commitment to skincare shines through the creation of Parívie, which utilizes cutting-edge inPHinite Youth™ Technology—a proprietary blend crafted to combat the visible effects of daily life stresses. This advanced formula harnesses next-generation peptides, effective antioxidants, and probiotic-fermented extracts to strengthen skin resilience and enhance its appearance.

"After two years of developing Parívie, I aimed to create something empowering—whether it's a quick morning touch-up or a full nighttime routine, it's about feeling your best," Hilton states. This ethos is reflected across the entire collection, designed for those who refuse to compromise their self-care amidst their busy schedules.

Product Highlights of Parívie

The Parívie range includes six standout products that promise to simplify skincare without sacrificing effectiveness:

1. That's Radiant Daily Purifying Cleanser: A versatile, gel-based cleanser suitable for all skin types that deeply cleanses while maintaining moisture, thanks to its BHA and ceramide content.
2. That's Smooth Skin-Perfecting Elixir: An essence that illuminates and evens out skin tone with a mix of fruit acids and beta-glucan.
3. That's Tight Plumping Vitality Serum: This serum, enriched with inPHinite Youth™ Technology, tackles signs of aging while offering instant brightness and a lifted effect over time.
4. That's Quenched Barrier Support Crème: A rich moisturizer that hydrates and fortifies the skin barrier against external aggressors using ceramides and hyaluronic acid.
5. That's Firm Contouring Neck Treatment: A rapid-action treatment that contours and tones the neck area in just 15 minutes through its unique blend of botanicals and peptides.
6. That's Restored Overnight Repair Crème: A night cream that rejuvenates the skin while you sleep, promoting elasticity and revitalized appearance come sunrise.

These products reflect Hilton's personal journey, combining her passion for beauty with practical solutions for real-life skin issues. Each item encapsulates her vision of empowering individuals to embrace their true selves through effective skincare rituals.

The Personal Touch of Parívie

For Paris, the beauty journey began at home with her mother's teachings on skincare—making it a cherished ritual that shaped her lifelong commitment to self-care. Today, Hilton leverages her extensive experience in the beauty industry and her deep understanding of the needs of women in a hyper-connected world to inform the creation of Parívie.

"I've spent my life balancing numerous roles—activist, businesswoman, performer, and now mother. This has given me unprecedented insight into the importance of skincare and self-care, especially when faced with daily challenges," Paris reveals. Her experiences resonate within the ethos of Parívie, making it as much a brand as a movement encouraging women to honor their needs.

Parívie Gives: Empowering Women Everywhere

Beyond high-quality skincare, Parívie champions a cause—through its initiative, Parívie Gives, the brand pledges to allocate 1% of its sales towards resources and support for women's resilience. This commitment is a testament to their philosophy that self-care extends beyond individual routines to communal empowerment.

Conclusion: A New Era in Skincare

The exclusive pre-sale of Parívie's collection begins on May 7th, with the full product line hitting the market on May 19th, available at the official website. Through Parívie, Paris Hilton invites everyone to embrace transformative self-care while fostering a strong community of support, making each individual feel vibrant and unapologetically confident. This is not just skincare, but a celebration of personal empowerment and self-expressionin a world that can sometimes forget the importance of self-love and care.