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The Exciting Pop-Up Store Featuring GENUINS and REEF in Shibuya

Shibuya will soon see the arrival of a remarkable pop-up store featuring two distinguished footwear brands: the ethical footwear brand GENUINS from Spain and the surf-inspired lifestyle label REEF from California. From July 18 to November 1, 2026, the RVCA SHIBUYA STORE GALLERY will transform into a hub for fashion lovers and eco-conscious consumers alike.

GENUINS: Practical Yet Stylish

GENUINS is renowned for its commitment to ethical practices and sustainability, bringing a unique blend of comfort and style to its collection. The 2026 spring/summer men's and women's collections will feature a diverse range of sandals designed to enhance summer outfits. GENUINS sandals are crafted with soles designed based on human anatomy, ensuring exceptional support and stability. The moment you slip them on, you'll be greeted by their softness and cushioning, making them perfect for those long summer days.

Their standout item, the HONOLULU LEAD, is a chic thick-sole sandal made from vegan materials. It features a supportive natural cork midsole and foam footbed, distributing foot pressure evenly to enhance comfort. With a sleek design and various colors like Leopard, Black, and White, these sandals are both fashionable and functional.



Another star of the collection is the MALLORCA, an ultra-lightwater sandal that excels in beach, pool, or even shower settings. With its entirely molded EVA design, it guarantees comfort and support for your feet, thanks to dual adjustable straps and a supportive footbed. This unisex sandal effortlessly adapts to any style.

REEF: The Spirit of Adventure

On the other side, REEF reintroduces its popular collection in Japan, known for durable and functional sandals that are perfect for various activities like surfing, outdoor adventures, and travel. Among their iconic offerings is the FANNING+, a men’s beach sandal that fuses practicality with unique features, including a bottle opener on the sole for the perfect beach day. This model excels in shock absorption with its large airbag cushion in the heel, providing comfort and stability during movement.



Another highlight, THE RAYBACK, presents a refined take on a casual sandal with stylish layered soles. Designed for both the beach and urban environments, it guarantees flexibility and is constructed from durable, waterproof materials, making it ideal for any adventure.

Exclusive Offers

Customers who purchase any REEF product at the pop-up store will receive an exclusive canvas tote bag while supplies last. This limited-time offer adds even more excitement to the shopping experience.

Store Details:

• - Duration: July 18, 2026 – November 1, 2026, 11:00 AM – 8:00 PM
• - Location: RVCA SHIBUYA STORE GALLERY, 5-27-5 Jingumae, Shibuya, Tokyo

Discover More

For more information about the items and unique offerings at the pop-up, be sure to check out each brand’s Instagram page:

• - GENUINS: @genuins_japan
• - REEF: @reefjapan

This pop-up store is an exciting opportunity to explore new fashion trends while supporting sustainable practices in footwear. Don’t miss out on these innovative and stylish sandals that blend fashion with comfort and environmental consideration!