#Japan #Tokyo #Black Thunder #Crunchy #Flappe Battle

The First-Ever Flappe Showdown: Crunchy vs. Crispy

On July 22, 2025, FamilyMart will launch a unique chocolate flappe showdown that is set to change the summer treat landscape. Two beloved chocolate snacks, Black Thunder and Crunchy, are going head-to-head with their own flappe flavors. The introduction of these flappes, priced at 352 yen (tax included 380 yen) each, is a collaboration with two major confectionery companies: Yuraku Confectionery Co. for the Black Thunder Chocolate Flappe, and Lotte for the Crunchy Flappe. This launch aligns with FamilyMart's ongoing commitment to enhancing customer satisfaction through exciting new offerings.

Exciting Features of the Flappes

Black Thunder Chocolate Flappe

The Black Thunder Chocolate Flappe, a staple product that has made waves in past summers, boasts an incredible crunch and has reportedly sold more in its first two weeks than any other flappe ever made. This summer promises to be special as the flappe returns for its fourth release and has undergone a transformation to include the maximum amount of cookies ever added to its recipe, enhancing its signature crunchy texture even further. The flappe brings a powerful eating experience akin to a thunderbolt, perfect for sun-soaked days.

Crunchy Flappe

On the other hand, the Crunchy Flappe is a first-of-its-kind collaboration that captures the light and airy crunch synonymous with the Crunchy snack. It integrates crispy puffs that replicate the distinctive bite of Crunchy chocolate. This product is tailored for those who crave a lighter dessert that maintains satisfaction without being overly heavy, providing a refreshing treat that is ideal for hot summer days.

Comments from the Collaborating Companies

Yuraku Confectionery shared their excitement about the Black Thunder Chocolate Flappe, emphasizing the commitment to breaking new ground in texture with this latest release. They aim to deliver a delightful and vigorous crunch that is characteristic of Black Thunder chocolate.

Lotte also expressed their enthusiasm for the Crunchy Flappe, aiming to create a product that balances lightness with satisfying flavor. They have carefully fine-tuned the consistency of the flappe to ensure that the signature crispy texture of Crunchy chocolate is experienced even in a frozen format.

Notable Promotions to Celebrate the Launch

To boost the thrill around this flappe duel, FamilyMart is hosting special promotions. Customers who purchase a Black Thunder Chocolate Flappe using the Famipay app between July 22 and July 28, 2025, will be rewarded with a free coupon redeemable for a Black Thunder chocolate bar.

Coupon Details

• - Issuance Period: July 22, 2025 - July 28, 2025
• - Redemption Period: July 29, 2025 - August 4, 2025

Moreover, in acknowledgment of the simultaneous launch, a separate campaign offers 5,000 customers a chance to win free Crunchy coupons. Participants can enter by following FamilyMart's official X account and reposting the promotional post, with additional entries available by sharing the hashtag #ファミマでクランキーフラッペ.

• - Campaign Duration: July 30, 2025 - August 8, 2025
• - Coupon Redemption: July 30, 2025 - August 15, 2025

FamilyMart continues to express its commitment to fostering community relationships while prioritizing the individual needs of its customers. This summer, treat yourself to the latest and greatest in frozen indulgences with these two delightful flappes!