#Japan #Shibuya #Japanese Fashion #FUKUMATSU

.fukuske by FUKUMATSU Pop-Up Store Opening in Shibuya

福助株式会社 is thrilled to announce the opening of its first-ever pop-up store, .fukuske by FUKUMATSU, at Shibuya Hikarie ShinQs from June 11 to June 24, 2026. This innovative event will showcase a range of legwear designed under the concept of "Happy Departure," blending high-fashion sensibilities with playful elements and unique craftsmanship.

The brand’s offerings include not only beautifully designed legwear but also charming accessories such as embroidered tulle lace bags. This season’s highlight revolves around the theme "Mukoritta Japan", which draws inspiration from Japan's rich cultural festivities including summer festivals, Bon Odori dance events, and mesmerizing firework displays. The term "Mukoritta" (牟呼栗多) originates from Buddhist terminology and refers to the indulgence in small moments of happiness that last for 48 minutes.

This is a unique opportunity for visitors to discover limited-edition items that beautifully represent seasonal themes and celebrate diverse joyful occasions. Moreover, attendees can look forward to special incentives provided during the event. For the first 100 customers who spend 3,300 yen (including tax) or more on .fukuske by FUKUMATSU products, there will be a delightful giveaway – a chance to participate in a 福助 capsule toy vending machine visit or win a gacha coin for a "Fukusuke Double Swing Figure". Note that these promotions are limited in quantity and will be available until supplies last.

Event Details

• - Brand Name: .fukuske by FUKUMATSU
• - Location: Shibuya Hikarie ShinQs 2F, ShinQs Parts Joyest, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8509
• - Period: June 11 (Thursday) - June 24 (Wednesday), 2026
• - Hours: Weekdays and Saturdays: 11 AM - 9 PM / Sundays and Holidays: 11 AM - 8 PM
• - Incentives: First 100 customers who spend over 3,300 yen will receive a chance at special prizes.

Featured Products

The showcased products at the pop-up include:

• - Socks priced at 2,860 yen (tax included)
• - Bags ranging from 2,750 to 3,300 yen (tax included)

- Tulle Pouch: 2,750 yen (tax included)
- Socks featuring designs like "Yo-Yo Candy Apple": 2,860 yen (tax included)
- Tulle Bag: 3,300 yen (tax included)

福助 aims to deliver the essence of "福 (Luck)" through this unique product line and invites everyone to experience joy and creativity through its offerings. This pop-up is not just a shopping event but a celebration of design, culture, and community spirit, reflecting the company's mission to provide happiness to both the heart and body.

Do not miss this exciting showcase of Japanese fashion and creativity at Shibuya Hikarie! Discover the special charm of .fukuske by FUKUMATSU, and embrace the essence of summer festivities through captivating designs and delightful giveaways.