Hurley Launches Exciting Global Ambassador Campaign with Travis Barker
Hurley, the renowned global apparel and lifestyle brand, has officially kicked off its first global brand ambassador campaign featuring none other than Travis Barker, a legendary drummer and producer known for his work with the iconic band Blink-182. This collaboration marks a significant milestone for Hurley as it infuses contemporary style with rich punk and surf culture influences, deeply rooted in Southern California.
The partnership is not merely a marketing strategy; it reflects a seamless blend of creativity and cultural history. Travis Barker has been a prominent figure in the music scene for decades, and his evolution aligns perfectly with Hurley’s mission to embody the spirit of youth culture. As the face of the campaign, Barker's unique vision permeates every piece of the limited-edition collection featuring an array of stylish tees and sweatshirts adorned with camouflage patterns, skull graphics, and plaid designs. Moreover, classic chinos, shorts, and overalls featured in the collection echo Barker’s personal style and comfort.
In addition to apparel, the collection also includes punk-inspired surf and swimwear, utilizing Hurley's award-winning boardshort technology, along with a selection of accessories such as sunglasses, shoes, and hats that encapsulate a cool Californian vibe. This collaboration is not just a new line of clothes; it signifies a return to the roots that have shaped Hurley since its inception.
Reflecting on this special collaboration, Joey Gabbay, CEO of Bluestar Alliance, Hurley’s parent company, stated, "This partnership highlights the synergy between the exuberant spirit of Hurley during its early days and what we represent today as an established international brand. The idea that art and music can truly bring people together is a core belief at Hurley, and having a legendary artist like Travis contributes a unique and authentic narrative to our brand."
Photographed in his recording studio and the lively streets of California, the brand ambassador campaign captures the synergy and chemistry shared between Barker and Hurley. With images of Barker surrounded by the instruments that helped propel him to international stardom, alongside personal collectibles such as cars, bikes, and motorcycles, the campaign shines a spotlight on Barker's storied career and rebellious personal style. The captivating visuals serve to underscore the mutual passion for creativity that both Barker and Hurley uphold.
Travis Barker shared his excitement about the collaboration, stating, "This collection embodies everything I love about the lifestyle I’ve crafted. It’s tattooed and poetic, chaotic yet precise – a beautiful contradiction that resonates. It’s designed for people like me: punk kids, the surfing community, and anyone driven to create. The freedom I was granted during this process is palpable in the product and designs."
The Hurley x Travis Barker collection is now available worldwide on hurley.com and at select retailers, with prices ranging from $50 to $125. For more information, you can visit the official Hurley website or follow the brand on various social media platforms, including Facebook, Instagram, TikTok, Threads, and Twitter.
For media inquiries about Hurley, please contact Caesarine Novello at [email protected]. For press requests related to Travis Barker, you can reach out to Jenni Weinman at [email protected].
About Hurley: Established in 1999 in Huntington Beach, Hurley was founded on the principles of empowering the next generation and amplifying their voices. The brand has built strong partnerships with top musicians, surfers, and skateboarders, becoming a significant player in youth culture worldwide. Hurley continually champions disruptive innovation while blending style and performance, making it a leader in both on-water and off-water sports apparel industries.
About Travis Barker: Travis Barker is an American musician and producer with millions of records sold through various projects, including Blink-182 and Transplants. Renowned for his exceptional drumming skills, Barker has established himself across diverse musical genres, gaining recognition as one of the greatest drummers of all time.
About Bluestar Alliance, LLC: Founded by Joseph Gabbay and Ralph Gindi in 2006, Bluestar Alliance is a global brand management company that owns, manages, and markets a portfolio of premier brands in fashion and lifestyle. With over ten billion dollars in retail sales worldwide, Bluestar connects niche and established brands to cultivate them into global lifestyle entities.
The partnership is not merely a marketing strategy; it reflects a seamless blend of creativity and cultural history. Travis Barker has been a prominent figure in the music scene for decades, and his evolution aligns perfectly with Hurley’s mission to embody the spirit of youth culture. As the face of the campaign, Barker's unique vision permeates every piece of the limited-edition collection featuring an array of stylish tees and sweatshirts adorned with camouflage patterns, skull graphics, and plaid designs. Moreover, classic chinos, shorts, and overalls featured in the collection echo Barker’s personal style and comfort.
In addition to apparel, the collection also includes punk-inspired surf and swimwear, utilizing Hurley's award-winning boardshort technology, along with a selection of accessories such as sunglasses, shoes, and hats that encapsulate a cool Californian vibe. This collaboration is not just a new line of clothes; it signifies a return to the roots that have shaped Hurley since its inception.
Reflecting on this special collaboration, Joey Gabbay, CEO of Bluestar Alliance, Hurley’s parent company, stated, "This partnership highlights the synergy between the exuberant spirit of Hurley during its early days and what we represent today as an established international brand. The idea that art and music can truly bring people together is a core belief at Hurley, and having a legendary artist like Travis contributes a unique and authentic narrative to our brand."
Photographed in his recording studio and the lively streets of California, the brand ambassador campaign captures the synergy and chemistry shared between Barker and Hurley. With images of Barker surrounded by the instruments that helped propel him to international stardom, alongside personal collectibles such as cars, bikes, and motorcycles, the campaign shines a spotlight on Barker's storied career and rebellious personal style. The captivating visuals serve to underscore the mutual passion for creativity that both Barker and Hurley uphold.
Travis Barker shared his excitement about the collaboration, stating, "This collection embodies everything I love about the lifestyle I’ve crafted. It’s tattooed and poetic, chaotic yet precise – a beautiful contradiction that resonates. It’s designed for people like me: punk kids, the surfing community, and anyone driven to create. The freedom I was granted during this process is palpable in the product and designs."
The Hurley x Travis Barker collection is now available worldwide on hurley.com and at select retailers, with prices ranging from $50 to $125. For more information, you can visit the official Hurley website or follow the brand on various social media platforms, including Facebook, Instagram, TikTok, Threads, and Twitter.
For media inquiries about Hurley, please contact Caesarine Novello at [email protected]. For press requests related to Travis Barker, you can reach out to Jenni Weinman at [email protected].
About Hurley: Established in 1999 in Huntington Beach, Hurley was founded on the principles of empowering the next generation and amplifying their voices. The brand has built strong partnerships with top musicians, surfers, and skateboarders, becoming a significant player in youth culture worldwide. Hurley continually champions disruptive innovation while blending style and performance, making it a leader in both on-water and off-water sports apparel industries.
About Travis Barker: Travis Barker is an American musician and producer with millions of records sold through various projects, including Blink-182 and Transplants. Renowned for his exceptional drumming skills, Barker has established himself across diverse musical genres, gaining recognition as one of the greatest drummers of all time.
About Bluestar Alliance, LLC: Founded by Joseph Gabbay and Ralph Gindi in 2006, Bluestar Alliance is a global brand management company that owns, manages, and markets a portfolio of premier brands in fashion and lifestyle. With over ten billion dollars in retail sales worldwide, Bluestar connects niche and established brands to cultivate them into global lifestyle entities.
Topics Consumer Products & Retail）
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