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P&R Measurement Unveils PRIME at DesignCon 2025

P&R Measurement made a significant impact at DesignCon 2025 by introducing its advanced AI agent, PRIME, along with a suite of AI-driven solutions aimed at revolutionizing flexible manufacturing. These innovations are focused on streamlining production processes, enhancing human-machine collaboration, and modernizing existing manufacturing systems.

The advent of AI has ushered in a new age of productivity, compelling traditional industries to adopt innovative practices. P&R Measurement's approach integrates AI into manufacturing equipment and systems, making production processes smarter and more efficient. PRIME is designed to simplify complex tasks, minimize technical barriers, and empower users of all skill levels to harness engineering tools effectively.

This remarkable AI agent connects the digital realm with the physical world, translating natural language commands into precise control of machinery and industrial systems. According to Lei Wang, the president of P&R Measurement, advancements in AI have notably reduced the costs and complexities associated with deploying sophisticated technologies, thereby enabling more users to implement engineering solutions in real-world applications.

Looking ahead, P&R Measurement plans to expand PRIME's capabilities by integrating it into various industrial platforms to optimize workflows at scale, improve efficiency, and promote sustainable manufacturing practices.

A Focus on Flexible Manufacturing

As flexible manufacturing gains prominence, P&R Measurement remains at the forefront of intelligent manufacturing innovations. At DesignCon, the company also showcased its Smart Lab, a next-generation platform that combines automation, digitization, AI, and advanced measurement technologies to accelerate product development.

One notable success story is the optimization of resource management for a major home appliance brand. Through Smart Lab, the company's energy-intensive labs reduced their energy consumption by 30%, resulting in substantial savings in research and development costs.

Additionally, P&R Measurement presented its A²S Lab sensory testing solutions and the A²TP flexible testing platform. These tools assist clients in efficiently carrying out complex product validation tasks, ensuring product reliability while simultaneously enhancing user experience.

A Vision for a Global Future

With its GD3 (Global Distributed Design and Delivery) strategy, P&R Measurement is making strides toward a global vision that integrates AI, IT technologies, digitalization, and measurement technologies to foster innovation. The company aims to attract top talent across various fields and transform intelligent manufacturing. P&R Measurement's future objectives include enhancing industrial automation, promoting flexible manufacturing, and democratizing engineering development to facilitate societal progress.

The unveiling of PRIME at DesignCon 2025 reflects P&R Measurement's commitment to leading the charge in intelligent manufacturing solutions, ultimately contributing to a more innovative and sustainable industrial landscape.


Image source: PR Newswire