#USA #Miami #Its A 10 Haircare #Carolyn Aronson #College Tour

It's a 10® Haircare Expands National Love Your Hair Day® Into First-Ever College Tour

In an exciting expansion of its National Love Your Hair Day® initiative, It's a 10® Haircare has announced a groundbreaking first-ever college tour, aptly named The It's a 10 Zone College Tour. Launched on October 8, 2025, this innovative initiative aims to engage more than 500,000 students across 10 university campuses, showcasing the brand's commitment to confidence, inclusivity, and self-expression in hair care.

Founded by Carolyn Aronson, a legendary figure in the beauty industry, It's a 10® has always put the consumer experience at the forefront. The brand's journey began in 2017 with the establishment of National Love Your Hair Day®, and this year, it will evolve into a larger 10-week tour that ignites student interest and sparks conversations about beauty and self-empowerment.

Free Samples and Unique Campus Experiences

Each tour stop promises exciting, interactive experiences where attendees can receive free samples from It's a 10® Haircare, Be A 10 Cosmetics™, CLOUD Haircare, and F.A.S.T. Haircare — marking one of the largest college product sampling initiatives ever conducted by a professional haircare brand. Students can immerse themselves in the It's a 10 Zone, a vibrant branded tailgating experience that promotes community, connection, and creativity.

According to Carolyn Aronson, founder and CEO, “Sampling is where our story began. When I launched the brand, I put products directly in people’s hands so they could experience the transformation for themselves. This Tour expands that same philosophy from one day to 10 weeks.” This sentiment captures the essence of It's a 10®, encapsulating its mission to inspire confidence through quality products and meaningful experiences.

Campus Stops

The It's a 10 Zone College Tour is set to visit the following universities:

• - October 11: Texas A&M University
• - October 18: University of Georgia
• - October 25: University of South Carolina
• - November 1: University of Michigan
• - November 7: University of Central Florida
• - November 8: University of Miami
• - November 15: The University of Alabama
• - November 21: The University of North Carolina
• - November 22: University of Florida
• - November 29: University of Tennessee

Engaging with Future Fans

In line with the tour, there will also be a Next Gen of It's a 10 Contest, aiming to identify ten college brand ambassadors who will represent the brand throughout the tour and beyond. Students are encouraged to participate by sharing the official tour flyer on Instagram Stories and posting videos that capture their experience at the It's a 10 Zone. These selected creators will gain exclusive perks, products, and opportunities for collaboration across It's a 10 Enterprises, which includes Be A 10 Cosmetics™, CLOUD Haircare, and F.A.S.T. Haircare.

This initiative not only promotes vibrant, healthy hair but also allows It's a 10® to develop relationships with the next generation, ensuring the brand resonates with contemporary beauty consumers.

Join the Celebration

The It's a 10 Zone College Tour kickstarts a multi-campus celebration connected with the annual 10/10 Day, elevating National Love Your Hair Day® from a single-day holiday to a broader, enduring movement across campuses. To stay updated on the tour's journey, students can visit Itsa10Haircare.com and follow the brand on Instagram and TikTok. On October 10, tune in to TikTok Live for a special message from Carolyn Aronson regarding National Love Your Hair Day® and this revolutionary college tour.

About It's a 10® Haircare

As a recognized leader in professional haircare, It's a 10® Haircare is committed to delivering superior products that meet the needs of customers around the globe. With an emphasis on inclusivity and innovation, the brand offers a diverse range of multifunctional products designed to provide outstanding results — every time. Founded by Carolyn Aronson, It's a 10® Haircare not only celebrates beauty but aims to redefine industry standards, weaved into the fabric of global beauty culture.