Cars Commerce and Del Grande Dealer Group Launch New Automotive CRM Revolutionizing Dealership Operations

Unveiling a New Era in Automotive CRM

In the ever-evolving landscape of the automotive industry, Cars.com Inc. (trading as Cars Commerce Inc.) has taken a bold step forward by introducing a revolutionary Customer Relationship Management (CRM) solution in collaboration with the Del Grande Dealer Group (DGDG) and Salesforce. This innovative application, named DealerCloud LLC, is designed to streamline dealership operations and enhance customer engagement through advanced technology.

Tackling Industry Challenges

The automotive retail sector has long faced challenges related to system fragmentation, customer data integrity, and inefficiencies within existing CRM solutions. As outlined by Julien Schneider, Chief Strategy Officer of Cars Commerce, the objective is to simplify the car buying and selling process while addressing these core industry issues. The launch of DealerCloud, built on Salesforce’s Agentforce Automotive platform, provides a comprehensive toolkit tailored for automotive retailers.

Achyut Jajoo, Senior Vice President and General Manager at Salesforce, emphasized that DealerCloud enables dealerships to operate as unified enterprises, leveraging data and AI to create smarter sales experiences. The CRM enhances connectivity among OEMs, retailers, and consumers, thus unlocking new revenue opportunities.

Proven Impact on Sales Performance

Initial tests conducted at DGDG's 15 dealerships have reported impressive results. The rollout of DealerCloud has led to a 30% reduction in the average sales cycle and a 30% increase in the close rate for internet leads. These metrics indicate that DealerCloud LLC not only streamlines processes but significantly enhances sales performance — crucial for dealerships aiming to thrive in a competitive market.

Jeremy Beaver, CEO of DGDG, stated, “This partnership with Cars Commerce and Salesforce opens new avenues for technical excellence, empowering dealerships with tools that have been proven in other sectors. Our goal is to modernize operations while driving performance through technology.”

Future of Automotive Retail

Scheduled for a pilot program launch at the National Automobile Dealers Association (NADA) Show in Las Vegas from February 4-6, 2026, DealerCloud represents a substantial step forward for automotive retail technology. The program will allow select dealers to experience the benefits of this integrated CRM solution firsthand.

The platform’s AI-powered analytics capabilities provided actionable insights, facilitating quicker decision-making and operational efficiency. The ease of use and intuitive design of DealerCloud enables smoother onboarding for staff, evidenced by a remarkable 38% increase in sales attributed to new hires.

Conclusion

As the automotive industry continues to adapt to changing consumer behavior and technological advancements, solutions like DealerCloud LLC stand at the forefront of transformation. By enhancing the dealer experience with its innovative CRM, Cars Commerce, in partnership with DGDG and Salesforce, is poised to redefine how dealerships operate, emphasizing efficiency, sales performance, and an unparalleled customer experience. The future of automotive retail looks brighter, with DealerCloud driving the change.