#USA #New York #Partner Program #Technology Integration #Apica

Apica's Enhanced Global Partner Program

Apica, a frontrunner in telemetry pipelines for observability platforms, has announced an extensive upgrade to its Global Partner Program. This initiative is designed to empower its partners by providing new revenue opportunities, reducing the complexity of engagements, and enhancing technical support.

Key Features of the Enhanced Program

With the upgraded program, resellers and technology integration partners can now enjoy an array of benefits. This includes increased commissions for product sales, simpler contract management, and exclusive access to Apica's comprehensive product suite. Notably, the revamped offerings enhance the previous version initiated in 2022, incorporating additional tracks tailored for different partner types.

Revenue Opportunities and Support

The upgraded program not only simplifies the onboarding process but also enhances the potential for increased earnings with better commission structures. Partners can now earn a percentage of the Annual Contract Value (ACV) for both product sales and renewals as well as for professional services.

Moreover, Apica has also bolstered its support mechanisms. Partners now have direct access to dedicated partner managers, enabling faster response times and more tailored assistance. They will also benefit from enhanced marketing materials and sales enablement resources, ensuring that they are well-equipped to promote and sell Apica's innovative solutions.

Product Suite Access

The new program allows partners to market and sell Apica's entire product suite. This includes:

• - TDO (Test Data Orchestrator) - Essential for managing the pre-production data pipeline.
• - Flow (Telemetry Pipeline) - Aimed at efficiently handling operational data pipelines.
• - Fleet (Agent Management) - Designed for seamless agent lifecycle management.
• - Lake (Storage with InstaStore™) - Optimizing storage capabilities.
• - Observe - Providing cutting-edge synthetic and infrastructure monitoring and data management capabilities.

New Partnerships and Expansions

Apica has already begun reaping rewards from its enhanced program. The recent signing of Bull Horn Technologies, specifically for the US Federal Sector, marks a significant milestone. Additionally, Apica has expanded its reseller agreement with IBM, which now includes key products like TDO, Fleet, Flow, and Lake.

They are also focusing on new partner engagements at the AWS reInvent event, showcasing their commitment to broaden their reseller network.

Executive Insights

Matt Wilkinson, Chief Operating Officer of Apica, emphasized the significance of this program for Apica's overall growth strategy. He stated, "Our partners are essential to Apica's growth and innovation. With this upgraded program, we're doubling down on our commitment to help partners succeed, whether they're selling, referring, or integrating Apica solutions. The new structure offers more flexibility, higher commissions, and better support to meet the demands of modern observability and performance monitoring.”

Conclusion

Apica's revamped Global Partner Program stands as a robust framework for channel partners, offering many advantages that support growth and revenue generation. This initiative not only aims to capitalize on emerging market trends but also aligns closely with the needs of today's cloud-native organizations seeking efficient observability solutions. To learn more about this program, visit Apica's Partner Website.