Exciting New Haidilao Instant Soup Noodles Available at Seven-Eleven Nationwide

Haidilao's New Instant Soup Noodles Arrive at Seven-Eleven

From April 14th, Seven-Eleven Japan is set to unveil a delicious lineup of Haidilao's instant soup noodles, a part of one of the world's largest hot pot brands. With over 1,700 stores in 16 countries, Haidilao is renowned for its authentic Chinese flavors. Customers will soon be able to enjoy four different varieties that promise to deliver comfort and satisfaction right from their local convenience store.

Variety of Flavors

One of the highlights of this new range is the popular Spicy and Numbing Soup (麻辣湯), which has seen a resurgence in popularity, especially among younger consumers. Known for its addictive heat and complexity, this dish brings together rich ingredients for a fulfilling meal experience. Perfect for those looking for a satisfying and healthy option, these noodles are crafted to leave you feeling full and content.

1. Spicy and Numbing Soup Noodles

Price: 250 yen (incl. tax 270 yen)
Release Date: April 14th (Tues) – Available Sequentially
Availability: Nationwide
This version features robust flavors from black pepper as well as a variety of ingredients like spring onions, corn, and tofu skin that perfectly envelop the thick noodles. For an extra creamy twist, customers can add milk or cheese.

2. Mini Spicy and Numbing Soup Noodles

Price: 135 yen (incl. tax 145.80 yen)
Ideal for those who prefer a lighter snack, this mini version holds the same beloved flavors but in a more manageable serving size.

3. Sesame Dan Dan Soup Noodles

Price: 250 yen (incl. tax 270 yen)
Release Date: April 14th (Tues) – Available Sequentially
Availability: Nationwide
With a deep taste of sesame paste combined with Sichuan pepper, this noodle dish delivers a rich and authentic flavor enhanced by spring greens and chili accents.

4. Mini Sour and Spicy Soup Noodles

Price: 135 yen (incl. tax 145.80 yen)
Combining black vinegar's tang and spicy essence, these noodles offer an unforgettable flavor experience with ingredients designed to bring the essence of Sichuan cuisine to your home.

The Unique Features of Haidilao Noodles

These thick noodles are specifically crafted to hold their shape and texture, offering a delightful chewiness thanks to the use of sweet potato starch. They are perfect for customization with additional ingredients, offering a home-cooked Gachi-Chinese experience right in your office or home.

About Haidilao Hot Pot

Established in 1994, Haidilao is the world's largest direct-run hot pot brand, acclaimed for its unique offerings. The brand emphasizes authentic Chinese flavors and experiences, including live performances like traditional Sichuan opera. Since entering Japan in 2015, Haidilao has spread to major urban areas and continues to engage a diverse audience with its dining experience.

A Word from the Company

According to company representatives, the introduction of these noodles is a response to the growing popularity of Mala Tang in Japan, a dish that caters to a desire for healthy, nutritious meals with a kick. This launch allows consumers across Japan to experience Haidilao's authentic flavors conveniently at their local Seven-Eleven, marking a significant step in making genuine Chinese comfort food widely accessible.