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AtData Launches New Email Identity Intelligence Solutions

AtData, a prominent player in email address intelligence and digital trust solutions, recently introduced its email identity intelligence licensing solutions. This innovative offering is designed to enhance the capabilities of organizations leveraging AI and machine learning in identity verification as well as fraud prevention.

Comprehensive Data Solutions

With an impressive dataset exceeding 2 billion email records, which includes around 875 million unique emails, AtData provides enterprises with validated identities and actionable insights. These comprehensive datasets are structured to be integrated seamlessly into existing infrastructures, thereby enabling organizations to refine their consumer data strategies and enhance their predictive modeling initiatives.

The newly launched data licensing solutions include three main components:
1. Email Identity File: This foundational database connects an extensive range of records with precision and scalability, supporting brands in targeting their audience effectively.
2. Alternate Email File: This feature allows businesses to expand their reach and resilience by mapping verified alternate email addresses to specific individuals or households.
3. Email Open Score Intelligence: By utilizing behavioral signals, this machine learning model distinguishes between engaged and dormant email accounts, providing crucial insights that can drive marketing strategies.

Enhancing Decision-Making Accuracy

For organizations aiming to leverage AI for innovation, the quality of input data becomes paramount. As noted by Brian Burke, Vice President of Product at AtData, the company's email identity and intelligence datasets serve as a critical backbone for AI models aimed at consumer identity resolution, fraud detection, and marketing optimization. This empowers partners to deliver results based on trustworthy data.

AtData’s high-quality datasets are crafted to improve decision-making precision through enhanced targeting and personalization, subsequently reducing bias in data management and boosting deterministic linkages. For CTOs, CMOs, programmatic leaders, and data strategists, the licensing solutions by AtData provide the necessary tools to create unified consumer identities while also strengthening predictive modeling and minimizing fraud.

The Importance of Email Intelligence

In today's digital landscape, where email addresses represent a persistent and universal identifier, mastering email intelligence becomes essential. Burke emphasized that email intelligence transcends being merely a dataset; it is foundational to establishing modern digital identities. By opting for data licensing from AtData, companies ensure their models and marketing strategies are fortified with the required accuracy, depth, and adaptability to maintain a competitive edge.

Conclusion

AtData has solidified its role as a leader in email address intelligence by launching these licensing solutions that not only aid in combating fraud but also enhance marketing strategies through personalization. With a focus on data integrity and seamless integration, AtData continues to set industry standards for utilizing email intelligence effectively. Organizations looking to deepen their understanding of consumer identities should definitely consider exploring AtData’s offerings.

For more information, visit AtData.com.