POS Plus Reports Continued Growth in Restaurant Sales Trends for July 2025

Overview of Restaurant Sales Trends in July 2025

Pos Plus Inc., based in Chuo City, Tokyo, has published its report on restaurant sales trends for July 2025, which is calculated based on POS data. The company aims to actively share information about the changing environment and circumstances surrounding restaurants while exploring and proposing support measures under its vision: "We create the next step in service together."

Sales Performance Overview

In July, sales increased to 101.1% compared to the previous year, marking an increase of 2.6 percentage points from the previous month. This growth reflects a resilient recovery in the restaurant sector.

Regional Sales Trends

The average sales growth rate across regions in July reached 101.1%, showing a slight increase of 0.2 percentage points compared to the previous month. The Shikoku region recorded the highest growth rate at 103.7% compared to last year, indicating immense potential within that market.

Analysis of Cashless Payment Methods

The national cashless payment ratio stood steady at 53.4%, maintaining the same level as the prior month. All business types showed a cashless payment rate exceeding 40%. Notably, the takeout sector exhibited the highest ratio for code payments at 15.5%.

When analyzed by genre, 20 out of 28 categories reported over a 50% cashless payment ratio. A highlight is the salad restaurant category, where the code payment rate reached 21.0%.

Comparing data from June to July, it was evident that the cashless payment rates increased in dining sectors like food service, light meals, and takeout. Every category observed a rise in code payment ratios from June to July.

The preferred cashless payment method continues to be credit cards, which accounted for 77.7% of transactions, followed by code payments at 16.1%.

Detailed Sales Analysis

Monthly Transition of Restaurant Sales

This section includes the year-over-year month-to-month sales transition across all restaurants using the POS Plus system. The analysis drew from the sales data spanning from April 2021 through July 2025.

Sales data shows that in July, the highest contribution came from dinner service in izakayas, followed by specialized cuisine sectors. This stark contrast to lunch service, where quick bites dominated, underscores the diverse dining habits consumers exhibit.

Cashless Payment Methods by Region and Genre

This segment dives deeper into the respective payment methods used across 5 different business types, subdivided into various genres, stretching from curry restaurants to izakayas and others.

The aim is to provide targeted insights on consumer payment behaviors and preferences, empowering restaurant managers with actionable information. It appears that sushi and teppanyaki establishments prevail in utilizing credit cards, both exceeding 90%, signaling a customer trust in smoother payment methods for high-value transactions.

Conclusion

As the restaurant industry strives towards recovery post-pandemic, POS Plus continues to lead with insightful data and supports the shift to more efficient payment systems. The future looks bright with technological advancements enhancing the operational framework for restaurant owners, fostering growth and sustainability in the culinary sector.

For more information on POS Plus and their offerings, visit POS Plus Website.