Michael B. Jordan Champions David Yurman's Spring 2025 Chevron Collection

A New Era in Luxury: Michael B. Jordan and David Yurman's Chevron Collection

David Yurman, the leading luxury jewelry brand in America, is ready to captivate audiences with its Spring 2025 Chevron campaign. Starring the multifaceted talent of Michael B. Jordan—an acclaimed actor, director, and producer—the campaign marks a significant evolution in the representation of men's jewelry.

Celebrating Self-Expression

Set against the stunning backdrop of Franklin D. Roosevelt Four Freedoms Park in New York City, the campaign encapsulates the modern man's quest for self-expression and excellence. The collaboration features renowned luxury fashion photographer Tyrone Lebon and film director Frank Lebon, who employ contrasting visuals of light and shadow. In the series of images and videos, Jordan is seen walking with purpose—taking strides that mirror his illustrious film career and the essence of the Chevron collection itself.

Jordan expressed his excitement, noting, "I am inspired by the way David Yurman stays true to itself while continuing to evolve." He highlighted the rich artistic partnership of David and Sybil Yurman, praising their ongoing collaboration with their son Evan, igniting a sense of credibility and innovation in the brand.

The Chevron Collection: A Fusion of History and Modernity

Originally launched back in 2007, the Chevron Collection draws fervent inspiration from the realms of ancient architecture and art, reinvented into modern, sculptural designs. Each piece features half of the Chevron motif: a reflection of the brand's DNA and its unwavering pursuit of excellence. This iconic pattern plays with light and dark, featuring deeply carved valleys alongside polished flutes—an element that has made the Chevron a staple in David Yurman’s men’s collections.

Jordan's role in the campaign is not only to model but also to embody the spirit of the modern man—confident, authentic, and ever-evolving. Established through his journey from actor to producer, and now director, he resonates with the campaign's narrative of transformation.

Craftsmanship and Artistry at Its Core

The Spring 2025 Chevron campaign isn't just a promotional venture; it underscores David Yurman’s ongoing commitment to artistry, craftsmanship, and cultural influence. The previously launched men’s high jewelry collection, 'The Vault', marks the beginning of a fruitful partnership with Jordan, elevating the presence of men in luxury jewelry—a category that continues to grow swiftly within the brand.

Evan Yurman, President and Chief Creative Officer, stated, "Michael's unwavering confidence and authenticity reflect his strong work ethic and character. We aim to inspire our audiences to follow their passion and forge their paths, just as Jordan does."

The Path Forward: Where Passion Meets Craft

Launched on February 12, 2025, the campaign aims to reach a vast global audience through David Yurman's official website and social media platforms (@davidyurman and @davidyurmanmen). With Jordan at the helm, the campaign not only positions the Chevron collection at the forefront of luxury fashion but also seeks to motivate men everywhere to embrace their individuality and creativity in self-expression.

In conclusion, Michael B. Jordan’s starring role in the Spring 2025 Chevron campaign is a powerful reflection of the evolving landscape of men’s luxury jewelry—an intersection of innovation, passion, and craftsmanship that is sure to leave a lasting impression.