Fathom Holdings and Locafy Limited Join Forces to Enhance Real Estate Agents' Local Visibility

Strategic Partnership Between Fathom Holdings and Locafy Limited

In an effort to improve local search visibility for real estate professionals, Fathom Holdings Inc. has announced a collaboration with Locafy Limited. This strategic alliance aims to provide over 14,500 Fathom agents with innovative marketing tools designed to enhance their online presence and promote real estate transactions in neighborhoods across the United States.

Fathom's Commitment to Agents

Fathom Holdings, a technology-driven real estate services platform, integrates various elements like residential brokerage, mortgages, title, insurance, and software solutions for agents. The partnership with Locafy is in line with the company's mission to equip agents with effective tools necessary for establishing a robust online footprint.

According to Marco Fregenal, CEO of Fathom Holdings, this partnership marks a significant step in enhancing the resources available to their agents. He stated, "By partnering with Locafy, we're equipping our agents with a powerful local marketing solution that will increase their visibility online, strengthen their presence in the neighborhoods they serve, and ultimately drive more business."

Harnessing Locafy’s SEO Technology

Locafy Limited, a leader in software-as-a-service technologies focusing on entity-based search engine optimization (SEO), will utilize its innovative solutions to bolster the visibility of Fathom agents. This collaboration is not just about immediate results. It aims to provide a scalable solution where all Fathom agents can enhance their online presence effortlessly, ensuring consumers can connect seamlessly with real estate professionals catering to their local communities.

Gavin Burnett, CEO of Locafy, expressed confidence in the partnership's potential to effect positive change. He mentioned, "We are confident that our proprietary SEO technology can help Fathom agents achieve their goals of increased visibility in local search results in a very cost-effective manner."

Focused Engagement for Maximum Impact

The initial phase of the partnership will focus on elevating Fathom agents’ presence in selected neighborhoods within several markets. This targeted approach will allow for optimization of specific keywords, leveraging their extensive database of neighborhoods, transaction information, and agent profiles.

This dynamic integration promises to deliver real-time, localized information to consumers looking to buy or sell properties while showcasing the expertise of Fathom agents. The goal is to facilitate meaningful connections between real estate professionals and potential clients.

A New Era for Real Estate Marketing

The collaboration not only aligns with the individual goals of both companies but also signifies a broader trend in the real estate industry. By utilizing advanced technology and localized marketing strategies, Fathom and Locafy are setting a precedent for how real estate agents can increase their visibility in an increasingly competitive market.

As the real estate landscape evolves, such collaborations may become essential for agents aiming to optimize their visibility and reach. This strategic partnership underscores the commitment of both Fathom and Locafy to enhance the connection between consumers and real estate agents through innovative technology solutions.

In conclusion, this alliance represents a significant advancement for Fathom Holdings and its agents. By leveraging Locafy’s leading SEO capabilities, they are not only preparing for a more digitally connected future but also empowering real estate professionals to thrive in their business endeavors, ultimately benefiting consumers in their local markets.