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March Madness: Boost Your Strength and Recovery with Planet Fitness

As the much-anticipated March basketball action unfolds, Planet Fitness, known as one of the premier franchises in the fitness industry, is here to support athletes and fans alike. With the excitement of games and tournaments, this time of year can truly test the endurance of every basketball lover. To ensure you’re all set to rebound from those nail-biting moments, Planet Fitness is offering attractive deals for new members emphasizing strength and recovery.

From now until April 8, individuals can join Planet Fitness by signing up for the PF Black Card® membership for a mere $1 down, and enjoy the first month for free using the promotional code RR2025. This exceptional deal allows members to access various health benefits while also inviting a guest for free to their workouts — a perfect way to enjoy fitness with friends. The PF Black Card® membership comes with a multitude of facilities, including around-the-clock access to all clubs, luxurious amenities like the Black Card Spa®, and state-of-the-art cardio and strength equipment.

The Mobile Black Card Spa® Tour

In a thrilling move to celebrate the tournament season, Planet Fitness is taking its unique Black Card Spa® on the road. This mobile spa, equipped with HydroMassage™ beds and massage chairs, will be traveling to several cities near major basketball arenas in the upcoming weeks. Some of the notable stops on this exciting tour include:

• - Atlanta, GA: March 28 and 30
• - Birmingham, AL: March 31
• - San Antonio, TX: April 4–7

Fans can follow Planet Fitness on social media to keep up with the mobile Black Card Spa® and discover its exact locations before and after the games. This unique initiative not only focuses on physical recovery post-exercise but also aims to enhance the overall experience for basketball enthusiasts.

A Partner in Recovery: Dick Vitale

To kick off the mobile spa tour, Planet Fitness has collaborated with the iconic basketball commentator and analyst Dick Vitale. Vitale understands the stresses that accompany the March basketball season, having witnessed countless riveting games filled with excitement, tension, and intricate emotions.

In his own words, “I've seen a lot of close games, heartbreaking upsets, and buzzer-beating wins, and they can definitely test your strength. I'm excited to partner with Planet Fitness to help fans rebound and recover.” Throughout the season, fans can catch glimpses of Vitale enjoying the rejuvenating benefits of the Black Card Spa® on social media.

Embracing the Judgement Free Zone®

Brian Povinelli, Chief Marketing Officer at Planet Fitness, highlights that March basketball is a time for stamina, strength, and recovery, both on and off the court. “At Planet Fitness, we’re here to help fans and all fitness levels stay strong and feel refreshed with our high-value, Judgement Free fitness experience,” he states. Whether you are celebrating a thrilling win, recovering from a tough defeat, or simply seeking a rejuvenating experience, Planet Fitness is well-equipped with its PF Black Card® amenities and the mobile Black Card Spa®.

The Perfect Time to Join Planet Fitness

This limited-time offer makes it an ideal moment to explore everything Planet Fitness has to offer. With numerous convenient locations nationwide, outstanding fitness equipment, and a welcoming environment, basketball fans can utilize this opportunity to elevate their fitness journey. The PF Black Card® encompasses a range of benefits designed to enhance your wellness routine including daily guest access, the luxurious Black Card Spa®, and accessibility to over 2,700 Planet Fitness locations across all 50 states.

To discover the closest Planet Fitness club and take advantage of this fantastic offer for new members, visit PlanetFitness.com/Local-Clubs.* (U.S. locations only)

Established in 1992 in Dover, NH, Planet Fitness is one of the leading fitness franchises globally in terms of both membership and locations. With approximately 19.7 million members and 2,722 clubs by the end of 2024, Planet Fitness continues to uphold its mission of transforming lives through high-quality and accessible fitness experiences in a non-intimidating environment known as the Judgement Free Zone®.

Join the movement today and make this March a time not just for basketball, but for your health and fitness!