#Japan #Tokyo #Apagard #Sangi #Whitening Toothpaste

Apagard Serena Shines in LIPS Best Cosmetics 2025 Awards

Recently, Apagard Serena, a premium whitening toothpaste developed by Sangi Co., Ltd., has achieved the prestigious title of BEST IN SHOW in the Oral Care category at the LIPS Best Cosmetics 2025 Mid-Year Awards. This toothpaste stands out in the staining care segment, which has garnered significant attention for its effective performance in combating discoloration caused by popular beverages like coffee, tea, and wine.

Founded in the heart of Tokyo, Sangi has been a pioneering force in the oral care market since its establishment in 1974. Apagard, its flagship brand, is the top-selling whitening toothpaste series in Japan. Apagard Serena has recorded impressive sales, surpassing one million units shipped since its launch last fall. This product has quickly become essential for users desiring whiter teeth and a brighter smile.

What Makes Apagard Serena Unique?

Developed with Sangi's unique medicated ingredient, Hydroxyapatite, along with two additional stain care components, Apagard Serena effectively protects against cavities and promotes dental re-mineralization. Hydroxyapatite aids in:

• - Absorbing and Removing Plaque: It effectively targets the bacteria that contribute to tooth decay.
• - Filling Micro-level Damage: It smooths out the minuscule scratches on tooth surfaces, enhancing overall shine.
• - Mineral Replenishment: It replenishes essential minerals that may have been lost, promoting re-mineralization of early-stage cavities.

These three actions work together to prevent cavities and ensure that your enamel remains healthy and strong, ultimately allowing the natural whiteness of your teeth to shine through.

The award recognition aligns with the growing trend of beverage consumption, particularly as more consumers enjoy their favorite teas and coffees on the go. With the proliferation of tea vending machines in convenience stores, awareness around the issue of tooth discoloration has naturally increased. Consumers have begun to seek effective solutions to manage stains, which has undoubtedly contributed to the surge in popularity of Apagard Serena.

The Power Behind Apagard’s Longevity

Apagard has been rooted in promoting oral beauty as an integral part of overall aesthetics since its inception. Celebrating its 40th anniversary in 2025, Apagard envisions oral care not merely as a hygiene task but as a beauty routine essential to maintaining health and confidence. In recognition of the brand's efforts, Apagard continues to establish a strong connection with consumers, encouraging them to embrace the notion that a bright smile signifies innate beauty and well-being.

Sangi’s dedication to quality and innovation also extends to other products within its portfolio, including the recently launched skincare line, HAP+R, which focuses on similarly innovative active ingredients.

Where to Get Apagard Serena

Consumers can purchase Apagard Serena at various retail locations, including drugstores, supermarkets, home improvement stores, and through the official Sangi website, SANGI SHOP. The suggested retail price is set at 847 yen for 53g and 1,463 yen for 105g, offering an affordable solution for an effective oral care routine.

In summary, Apagard Serena's recent accolade from the LIPS Best Cosmetics Awards highlights its standing as a leader in the oral care industry. As businesses recognize the importance of comprehensive oral health, Sangi continues to inspire consumers to achieve their desired levels of dental beauty with the innovative offerings of the Apagard line. The future looks bright for Apagard Serena as it captures the attention of beauty enthusiasts and casual consumers alike seeking healthier and whiter smiles.