#USA #New York #RFID Technology #Phenix Label #Avery Dennison

Phenix Label Doubles Production Capacity of RFID-Enabled Packaging

Phenix Label, a well-established name in prime labels and flexible packaging, has made headlines at the NRF Retail Show by announcing a remarkable expansion. The company has doubled its production capacity for RFID-enabled packaging, a critical solution for retailers struggling with hard-to-tag items. This enhancement is especially pertinent for the food industry, where accurate inventory management and traceability are paramount.

The surge in RFID technology has transformed the landscape of inventory tracking, particularly in the food retail sector, which now sees RFID accounting for a significant share—32%—of the food traceability market. The anticipated growth of nearly 10% per annum reflects a booming demand for reliable, real-time tracking across the supply chain. This advancement is particularly beneficial for food retailers, helping them adhere to strict standards of food safety, particularly during product recalls when traceability becomes crucial.

Historically, the performance of RFID tags has been hindered by the high conductivity of aqueous products, making it difficult to track liquid-filled items reliably. This has posed challenges for online shopping experiences, where ensuring that customers receive their purchased items is vital for satisfaction. In response, Phenix Label has devised a patented solution—an innovative tear-away RFID label that sits above the fill levels of containers. This design innovation not only boosts the ease of scanning items on retail shelves but also facilitates convenient recycling, aligning with sustainability goals by allowing consumers to detach labels easily before disposing of empty containers.

Mark Volz, the vice president of sales and marketing at Phenix Label, emphasizes the significance of this initiative, stating, “Phenix Labels' proactive approach in increasing its capacity for hard-to-tag RFID items underscores a growing demand for inventive solutions as the industry adapts to consumer expectations.” This forward-thinking strategy fosters the evolution of food production and distribution, ensuring that fresh products are readily available to consumers.

Collaboration with partners like Avery Dennison highlights the potential of integrating advanced RFID technology within the food supply chain. Michael Sanders, vice president of global channel sales at Avery Dennison, remarked on the transformative impact of such partnerships in driving industry innovation. He stated, “Our work with Phenix Labels showcases the power of advanced RFID technology in enhancing supply chain efficiencies, customer satisfaction, and overall business growth.”

Phenix Label's initiative not only boosts reliability but also enhances the overall quality of packaging designs that allow food and retail brands to stand out in the competitive market. For more than 125 years, Phenix Label has been committed to providing exceptional service and solutions, steeped in a history of family ownership and dedication to client satisfaction.

As the demand for sustainability and efficiency continues to rise, Phenix Label remains at the forefront of providing world-class packaging solutions that not only meet but exceed customer expectations. Their focus on innovative practices is poised to ensure that businesses can navigate the complexities of modern retail while maintaining the quality of their offerings.

To learn more about their expansive range of solutions, visit Phenix Label's official website.