On May 28, 2025, a new vending machine dedicated solely to local products will open at Tokyo Station, one of Japan's busiest transport hubs. Operated by JR East Japan Cross Station, the Acure vending machine will exclusively feature drinks made from high-quality ingredients sourced from various regions across Japan.
Acure, a brand founded with the vision of providing unique and valuable beverages, collaborates with local producers to create a diverse array of drinks that not only quench thirst but also tell the story of Japan's rich agricultural heritage. Each product is crafted with care, ensuring that no two are alike, bringing the essence of local specialties to a broader audience.
The launch of this vending machine is more than just a business initiative; it is a celebration of Japan's culinary culture and the dedication of its farmers. By making these products available in a convenient format, Acure hopes to enhance the consumer experience, allowing travelers to enjoy authentic flavors of Japan on the go.
Located just outside the ticket gates, at the Marunouchi underground south exit near the Dōrin no Hiroba square, this vending machine aims to be an easily accessible point for anyone passing through the station. Whether you're a local commuter or a tourist, you can discover these exceptional beverages and connect with the producers' heartfelt passion behind each drink.
Acure's product line will include a variety of options, with new items being added regularly. Seasonal specialties and regional delicacies will keep the offerings fresh and exciting, appealing to customers who seek something unique.
As a company, JR East Japan Cross Station, led by Kenji Takeuchi from the Water Business Company, is committed to promoting regional products and providing consumers a taste of Japan's best. This initiative reflects a growing trend towards supporting local economies and sustainability by introducing consumers to the stories behind the foods they enjoy.
Shoppers are encouraged to visit the vending machine in its opening week, experience the local flavors, and perhaps even discover a new favorite beverage. Remember to check back for new releases as the product lineup evolves throughout the year. The joy of finding something unexpected along your daily commute is just a drink away at Tokyo Station!
With this launch, JR East Japan Cross Station reaffirm its commitment to enhancing the traveler experience while also supporting local producers, ensuring the chain of connection between culture, agriculture, and consumerism remains vibrant. Celebrate the launch of Acure's vending machine and explore the exquisite flavors that Japan has to offer. Don't miss this opportunity to savor local drinks that reflect the heart and soul of Japan's diverse regions.