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Norwegian Cargo's Digital Leap with WebCargo

In a noteworthy development, Norwegian Cargo has officially made its entry into the realm of digital booking by partnering with WebCargo, a prominent platform operated by Freightos. This move is aimed at streamlining air cargo booking processes, significantly enhancing options available for freight forwarders.

The collaboration between Norwegian Cargo, the cargo division of Norwegian Air UK, and Euro Cargo Aviation, marks a pivotal shift towards digital solutions in the air freight sector. This partnership promises to provide real-time eBooking capabilities that will greatly benefit freight forwarders managing cargo movements across a vast network that includes 40 European airports and points extending to North America, Asia, and the Caribbean.

The rollout focuses initially on major UK transportation hubs such as London Gatwick, Manchester, and Edinburgh. This initiative is expected to make eBooking more seamless, provide enhanced visibility, and simplify operations for freight forwarders tasked with managing shipments throughout Europe and beyond.

According to Zvi Schreiber, the founder and CEO of Freightos, the integration of Norwegian Cargo signifies a strong commitment to providing reliable air cargo capacity for freight forwarders globally. He noted that the UK has seen a significant 40% surge in eBooking volumes in the third quarter of 2024 compared to the previous year, which underscores the rising demand for digital efficiencies within the air cargo space. With Norwegian Cargo now part of the WebCargo platform, it is estimated that the service now encompasses around 70% of the world’s air cargo capacity, benefitting over 10,000 freight forwarder offices utilizing the platform.

Louis J Elgar from Euro Cargo Aviation, who represents Norwegian Cargo, remarked on the importance of this initiative, stating, "This marks a milestone for Norwegian Cargo as we make our first foray into a digital booking platform. We are excited to partner with WebCargo, recognizing its status as the leading platform in the sector, which aligns perfectly with our aim to innovate and add value for our customers. Our collaboration will streamline the booking process, giving freight forwarders easy access to our extensive network spanning the Nordics, Europe, and further afield."

Freight forwarders interested in this upgraded service can start booking Norwegian Cargo services immediately by creating a free account on the WebCargo site. This move is not just a significant leap for Norwegian Cargo but also a clear indication of the ongoing digital transformation taking shape in the freight industry.

As businesses look to optimize logistics and improve efficiency, the steps taken by Norwegian Cargo alongside WebCargo are pivotal. This partnership is expected to set a standard in digital solutions, ultimately making freight services faster, more efficient, and resilient, thus paving the way for a transformative era in international trade and logistics.

In conclusion, as Freightos pushes the boundaries of what is possible in the air cargo market, the decision by Norwegian Cargo to embrace digital integration illustrates a broader trend in the industry. Other carriers may soon find themselves following suit, eager to harness the advantages that digital platforms provide for global commerce.