#Japan #Digital Currency #Nakano #Nakapay #Nakano City

Nakano City Kicks Off Summer Nakapay Premium Campaign

The Felica Pocket Marketing Corporation, based in Bunkyo-ku, Tokyo, has announced the launch of the Summer Nakapay Premium Campaign. This initiative, part of the Nakano City Digital Local Currency Project, aims to invigorate local economic activities and consumption by utilizing the Nakapay app. The app, which has been in operation since 2024, allows users to complete all necessary procedures—from application to purchase and usage—entirely within the app itself.

Campaign Details

The Summer Nakapay Premium Campaign offers various incentives, including a premium rate of 20%. Users can purchase a set of points for just 5,000 yen, receiving a total of 6,000 yen worth of charges that includes an additional 1,000 yen in premium points. In total, the campaign will issue 12 billion yen, which includes 2 billion yen in premium points.

Purchase Information

Participants can purchase up to six sets, meaning they can charge their app with 36,000 yen for only 30,000 yen. The campaign operates under a pre-registration and lottery system, meaning interested buyers must download the app and apply within the specified dates: from June 3 to June 20, 2025. The results of the lottery will be announced on July 3, 2025, while the purchase period lasts from the same date until July 31, 2025.

Usability and Functionality

The Nakapay app stands out for its user-friendly features. Users can easily read the QR code installed at participating stores and enter the amount they wish to spend, allowing even one-yen transactions. The app includes a local currency function along with various essential features such as news notifications and surveys, ensuring a close connection with the community.

Target Audience and Accessibility

The Nakapay app is accessible to everyone, regardless of residence or occupation in Nakano City. This means that anyone interested in participating can do so freely, contributing to a sense of community engagement and shared benefit.

Future Perspectives

Felica Pocket Marketing is committed to enhancing Nakano's local economy and improving the convenience for its residents. The company already reports over 68,000 downloads and more than 1,310 participating stores as of the end of the last fiscal year, indicating a strong adoption of the Nakapay currency since its launch.

A spokesperson mentioned, “We are thrilled that many people are using Nakapay and will continue to reflect the voices of users and partnering stores to make this local currency loved by the community.”

Additional Resources

For more information on the Nakapay Digital Local Currency and the ongoing campaign, visit the official campaign page here. Download the app through the App Store or Google Play.

About Felica Pocket Marketing Corporation

Established in January 2008 and led by President Tetsuji Osamu, Felica Pocket Marketing Corporation provides various digital solutions aimed at revitalizing local economies, enhancing community engagement, and improving public well-being. The company focuses on offering local currency solutions along with other digital services tailored to local municipalities. For further details, visit their official site at Felica Pocket Marketing.