TECH PLAY Launches Trend Survey on Event Themes in the Web Industry

Unveiling the Trends in the Web Industry through TECH PLAY's Latest Survey

TECH PLAY, a service by Persol Innovation Co., Ltd., has taken a significant step in understanding the evolving landscape of the Web industry by executing its inaugural trend survey on event themes. With a mission centered around empowering technology professionals and supporting companies in their digital transformation (DX) efforts, the survey highlights the preferences and interests of different professionals within the Web domain.

As of January 2025, TECH PLAY boasts a member community of approximately 280,000 individuals, showcasing its robust position in the IT and technology arena. The survey focuses on three primary roles: Web Application Engineers, Designers, and Product Managers/Marketing Managers (PdM/PMM). By analyzing data from around 10,000 events scheduled from April 2024 to March 2025, the survey provides insights into the themes that are capturing the attention of professionals in these roles.

Key Findings from the Event Theme Trend Survey

Overall Rankings

A comprehensive analysis of all user registrations indicates that the theme Data Analytics has retained its top position, continuing the trend from the previous year. This retention underscores the increasing demand for data-driven decisions and operational efficiency within companies. The second most popular theme, Digital Transformation (DX), further signifies its importance as a fundamental business challenge across various sectors.

Among the most striking observations in this year's rankings was the meteoric rise of Generative AI, which surged from the 30th position to third place. This shift reflects the growing integration of tools like ChatGPT into professional workflows, indicating a broad recognition across industries for the benefits of generative technology. Furthermore, the User Experience (UX) theme climbed from 19th to 4th place, highlighting a shift in focus towards enhancing user experience not just in design but as a key strategy for overall business competitiveness.

Role-Specific Insights

1. Web Application Engineers
- For this group, Generative AI emerged as the leading theme, rising dramatically from 25th last year to 1st. This reflects the ongoing evolution and practical application of generative technologies, capturing the engineers' attention and interest.
- Digital Transformation has taken the second spot, reinforcing its continuing importance in today's digital-driven environment.

2. Designers
- The top theme for designers is now User Experience (UX), which climbed to first place from third. Meanwhile, Customer Experience (CX) showcased a remarkable rise from 51st to 3rd position, indicating an expanding role of design beyond mere aesthetics to encompassing overall customer journey.
- The emergence of Generative AI in the 4th position further emphasizes its growing relevance in design practices.

3. PdM / PMM
- Data Analytics stood firm at the top in this category as well, reinforcing the necessity of data in strategic decision-making.
- The rise of Generative AI from 34th to 4th indicates a growing integration of AI technologies in product development and marketing strategies.

Expert Commentary

According to Ryuya Muto, the Branding Business Director at TECH PLAY, this survey focused on visualizing what is currently attracting attention within the Web industry across different professions. The significant rise in interest in Generative AI across all roles suggests a broader recognition of its impact on the workplace and the urge for professionals to seek practical learning opportunities. Additionally, the enduring interest in CX among designers and Data Analytics among PdM/PMM indicates both the shifting landscape and the stability of certain pivotal themes.

Conclusion

As the digital landscape continuously evolves, the insights provided by TECH PLAY's survey will guide both companies in their talent acquisition strategies and individuals in their professional growth. It reflects a commitment to continuous learning and adaptation in an ever-changing environment. For more details on upcoming events and to explore these themes further, visit TECH PLAY.

About TECH PLAY

TECH PLAY is recognized for its comprehensive services that span over 600 events and focus on connecting technology professionals with learning opportunities. This platform aims to empower technology personnel and promote digital transformation across industries in Japan.

To learn more about how TECH PLAY can assist in driving innovation within your business, check out the TECH PLAY Branding service today.