#Japan #Tokyo #Circle #LINE WORKS #e-Sales Manager

Introduction

In an era where businesses are continually seeking efficient means to engage with their customers, Softbrain Inc. has unveiled a groundbreaking app that allows seamless integration between its Customer Relationship Management (CRM) and Sales Force Automation (SFA) tool, the e-Sales Manager, and the business communication platform, LINE WORKS. This newly released app, available on the 'esm linkage' app store, aims to enhance and streamline communication between companies and their consumers.

What is LINE WORKS?

LINE WORKS is a versatile communication tool designed specifically for organizational and business environments, building upon the user-friendly interface similar to LINE. It offers essential management features and security protocols necessary for corporate usage, making it an ideal option for many B2C companies. Its utility is not only confined within businesses but extends to facilitate communication with the general public effectively.

The Integration with e-Sales Manager

Softbrain's new application has leveraged a development by Technologies Inc., known as 'Circle', to create a bridge between the e-Sales Manager and LINE WORKS. This integration enables users to send LINE messages directly to registered customers in the e-Sales Manager. The collaboration empowers firms to bolster their B2C marketing and communication strategies significantly, providing an array of benefits that are poised to enhance customer engagement.

Background of the Service

Today, numerous B2C enterprises are adopting communication tools aimed at engaging with general consumers, as well as customer management and sales support (CRM/SFA) tools. However, it is common for these businesses to use disparate software for customer interactions and internal customer management, leading to challenges in unified management of customer messages and information. As a response to this landscape, Softbrain recognized the need for a solution that seamlessly integrates these two vital functions.

Features of the Integration

By uniting the e-Sales Manager and LINE WORKS, the application enables several functionalities that enhance user experience:

• - Automatic Address Book Integration: Users can import contact information collected via LINE WORKS directly into the e-Sales Manager. This process includes duplicative data matching, ensuring a unified view of customer information.
• - Message Sending Integration: Utilizing the functions within e-Sales Manager, users can create messages for a selected list of customers and distribute them via LINE WORKS. This functionality allows for the rapid dissemination of tailored messages aligned with customer purchasing statuses.
• - Link to Talk Room Screens: From the detailed customer screens within the e-Sales Manager, users can access LINE’s chat screens, enabling them to verify various customer-related information while engaging in conversations.

Overview of 'esm linkage'

The 'esm linkage' is an app store that allows users of e-Sales Manager to download applications capable of connecting with various cloud services. Users can choose desired integration applications from the esm linkage platform and initiate data linkage through simple initial configuration settings. Furthermore, updates to each cloud service's integration interface are automatically applied, eliminating the need for ongoing maintenance.

Pricing Information

The monthly service cost for this integration is set at ¥30,000 per environment, excluding tax. It’s important to note that companies will also need to sign a separate contract with Technologies Inc. for the 'Circle' service.

Comments from Partner Companies

Ryo Saito, Sales Head at LINE WORKS

We wholeheartedly welcome the integration of Softbrain's e-Sales Manager with our LINE WORKS service through Technologies Inc.'s Circle. This integrated approach will minimize disengagement points for sales personnel and enhance the customer touchpoints, embodying the essence of sales digital transformation (DX). Companies serious about advancing their sales DX will find this integration an invaluable tool.

Manabu Hatakeyama, COO at Technologies Inc.

We are thrilled to contribute our Circle service to facilitate the integration of the e-Sales Manager and LINE WORKS. This new application addresses an ongoing challenge faced by many B2C companies, allowing them to manage CRM/SFA and communication tools seamlessly and effectively.

About e-Sales Manager

Since its introduction as Japan's first CRM/SFA tool in August 1999, Softbrain has been at the forefront of transforming customer interaction operations by providing solutions that enhance marketing, sales, and after-service functionalities. With over 5,500 implementations, the e-Sales Manager tailors sales processes to fit diverse industry needs, significantly improving operational efficiency and revenue growth.

About Softbrain Inc.

Company Name: Softbrain Inc.
Location: 11th floor, Nomura Real Estate Ginza Building, 6-18-2 Ginza, Chuo-ku, Tokyo
CEO: Hirofumi Toyoda
Established: June 17, 1992
Business Focus: Development and provision of cloud applications/platforms for all customer relationship operations.
URL: Softbrain

Contact Information for Press Inquiries

Contact Person: Ayako Akimoto, Sales Planning Department
Phone: 03-6779-9800
Email: press@softbrain.co.jp

By leveraging modern technology to consolidate communication and customer relationship management, Softbrain is poised to lead the way in enhancing customer engagement for B2C enterprises across Japan and beyond.