Lotte's ACUO Promotes Freshness with NEW Sampling Campaign in Tokyo

Lotte's Exciting New Promotion for ACUO

On September 9, 2025, Lotte launched its latest product, ACUO , aimed at refreshing the busy lives of professionals. In collaboration with the innovative digital signage media, THE SMOKING ROOM VISION BREAK, operated by Cosodo, and New Technology, the campaign showcases a unique blend of audiovisual promotion and sampling experience.

Campaign Overview

The promotion aims to highlight the refreshing qualities of ACUO by engaging busy individuals in public smoking areas. The campaign will run from September 29, 2025, through October 12, 2025, in 30 designated public smoking areas across Tokyo, with 403 facilities showcasing the product.

Key Details

- Duration of Digital Signage Campaign: 14 days (September 29 - October 12)
- Locations: Central Tokyo (23 wards)
- Facilities: 403 locations, 505 display units
- Expected Monthly Reach: 5.2 million
- Video Advertisement Length: 15 seconds

The experience-based service takes place from September 29 to October 10, on weekdays for 10 days, allowing individuals to try the ACUO product directly in the smoking area. Participants are encouraged to grab a product to experience its stress-relieving effects, which help to alleviate dryness and provide a refreshing sensation for professional users facing demanding work environments.

Background and Intentions

Etiquette is an essential aspect of daily life for many business people, especially when meeting others. Lotte's ACUO product adds a new level of confidence for users. The invigorating mint flavor revitalizes the mouth, enabling individuals to interact positively even before professional meetings.

The campaign utilizes BREAK’s media platform, leveraging both sound and visuals to convey the refreshing image of ACUO while allowing consumers a chance to try the product themselves. This creates a comfortable communication environment that fosters more enjoyable interactions among busy professionals.

What sets this experiential service apart is its unique combination of signage and sampling, allowing users to try the product where they are. This innovative approach is designed to provide a memorable brand experience that engages all senses—something traditional outdoor advertising cannot achieve.

About ACUO

ACUO has been redefined with the incorporation of breath-freshening EX capsules and the newly developed watering mint technique. Every bite releases a refreshing aroma that not only cleanses the palate but also promotes a positive and lively mindset.

About BREAK

BREAK allows urban professionals to utilize their brief 6-minute breaks effectively, delivering valuable insights and experiences. Installed across various office buildings and shared facilities, BREAK offers product samplings and interactive promotions, creating memorable brand experiences for users.

By not just relaying advertisements, BREAK aims to provide an enhanced and thoughtful break experience, making it a delightful interlude for busy business professionals.

MEDIA INFORMATION

- Media Name: THE SMOKING ROOM VISION BREAK
- Installation Area: Central Tokyo (23 wards)
- Number of Units: 403 facilities, 505 faces
- Website: BREAK

BREAK actively seeks to address advertising challenges for marketers while enhancing the value of spaces through tailored content distribution. The company is open to participation from various media and advertisers.

Contact Information

For inquiries about space availability, applications, media materials, or any questions, please reach out to the marketing team at:

- Cosodo Co., Ltd.

Email: [email protected]
Website: Cosodo

Company Profiles

Cosodo Co., Ltd.

- Location: 3-3-13 Kyobashi, Chuo-ku, Tokyo, Peace Building 3F
- Established: September 29, 2017
- Representative: Satoru Yamashita

New Technology Co., Ltd.

- Location: 3-1-34 Minami Aoyama, Minato-ku, Tokyo, 3rd Minami Aoyama, 10F
- Established: October 1, 2014
- Representative: Junki Miura

This collaboration signifies a significant step toward addressing marketing challenges while providing consumers with meaningful experiences and products that resonate with their daily lives.