#United States #Louisville #Capture Higher Ed #Dynamical Pages #11 Texting

Capture Higher Ed Unveils Groundbreaking Products for Student Engagement

Capture Higher Ed, a pioneering technology firm specializing in higher education, has announced the release of two innovative tools: Dynamic Pages and 11 Texting. Based in Louisville, Kentucky, Capture Higher Ed continues to lead the charge in developing engagement tools powered by behavioral intelligence, aimed at enhancing the enrollment process in universities and colleges.

Transforming Student Experiences with Dynamic Pages

One of the standout features of this new suite is Dynamic Pages, a tool that revolutionizes static landing pages into vibrant, individualized web experiences. Understanding that each potential student is unique, this technology customizes content to suit various types of prospects, including those visiting the site for the first time without revealing their identity.

Dynamic Pages are designed to evolve based on ongoing behavioral inputs and interest signals, making them an exceptionally responsive part of the online experience. This level of personalization is a game-changer in the higher education landscape, enabling institutions to interact with students in ways that resonate with their specific journeys.

Rob Simora, Chief Product Officer at Capture Higher Ed, emphasized the significance of personalized outreach: "Every student moves through their decision at their own pace, and generic outreach ignores that. Dynamic Pages meet them where they actually are in the journey, not where a campaign assumes they should be."

Enhancing Communication With 11 Texting

In conjunction with Dynamic Pages, Capture Higher Ed has introduced 11 Texting, a feature that integrates SMS capabilities into the existing workflows of counselors using the Capture Platform. This tool ensures that counselors can send personalized texts while monitoring the behavioral context of each prospect in a single, coherent environment.

With 11 Texting, the seamless integration allows every conversation to be threaded together, preserving context and eliminating the hassle of juggling different communication methods. Counselors can easily review past interactions and maintain a cohesive dialogue without resorting to their personal devices, which can sometimes lead to lost messages.

In addition, reply notifications keep counselors updated on their interactions with prospects, regardless of whether they're actively engaged or taking a break. This tool notably enhances the overall efficiency of communication, equipping counselors with auto-prioritized daily outreach lists and AI-generated texts tailored to each individual's engagement history and enrollment stage.

A Continued Commitment to Excellence

Capture Higher Ed is unwavering in its commitment to empowering educational partners with the best solutions for enrollment and marketing. The release of Dynamic Pages and 11 Texting is part of a long-standing legacy of innovation; Capture was the first to make anonymous visitors trackable through behavioral intelligence back in 2014, followed by the application of predictive modeling with an impressive accuracy of 99% by 2016.

Founded in 2011, Capture Higher Ed is dedicated to redefining how higher education institutions engage with prospective students. By leveraging the power of AI and behavioral data, they continuously adapt to the needs and preferences of their users, facilitating a more personalized approach to enrollment marketing.

For educational institutions looking to boost their recruitment efforts and drive measurable growth in enrollment, Capture Higher Ed's latest products present an opportunity to innovate their outreach and engagement strategies.

Conclusion

With the introduction of tools like Dynamic Pages and 11 Texting, Capture Higher Ed is not just keeping pace with technological advancements; it is shaping the future of higher education marketing. To learn more about these tools and how they can benefit your institution, visit Capture Higher Ed or check out detailed information regarding Dynamic Pages and 11 Texting here.