Cat's Pride Aims to Donate 500,000 Pounds of Cat Litter to Shelters This April

In an inspiring move to support animal welfare, Cat's Pride®, a prominent brand owned by Oil-Dri Corporation of America, has announced its ambitious plan to donate up to 500,000 pounds of cat litter to animal shelters throughout the month of April 2025. This initiative is part of their Love That Lasts campaign, timed to coincide with National Adopt a Shelter Pet Day on April 30.

Lisa Mak, Vice President of Marketing at Oil-Dri Corporation, shared the motivation behind this significant contribution, stating, "With more than 3 million cats entering shelters every year, providing basic resources like food and litter can be financially challenging for many animal shelters, especially smaller ones. We aim to triple our usual donation this month to ease that burden and help find forever homes for these cats."

The lightweight cat litter provided by Cat’s Pride is designed not just for efficiency but also for optimal comfort for both pets and shelter staff. Their product lineup includes various innovative options such as lightweight clumping clay and lightweight crystals, crafted to meet diverse needs of cat owners. These products promise better odor control and less strain on caregivers, making life easier for shelters and pet owners alike.

In particular, the new Micro Crystals formula developed by Cat's Pride offers exceptional moisture absorption capabilities. According to the company, these crystals can absorb urine instantly and allow litter boxes to remain unchanged for up to a month for a single cat, revolutionizing how pet owners manage their litter needs.

Continuing their commitment to animal welfare, Cat's Pride will fund this donation initiative through sales of their products throughout April. This includes not only the new Micro Crystals but also both Lightweight Green Jugs (15lbs) and Value Size Bags (24lbs) of their litter.

Adding a personal touch to their campaign, Cat's Pride will feature its President and CEO, Daniel S. Jaffee, alongside well-known advocate Hannah Shaw, also known as the Kitten Lady. They will be discussing the details of the campaign and showcasing Cat's Pride’s innovative products on The Balancing Act, a popular morning show airing on Lifetime, with episodes scheduled for April 7 and 15.

This initiative not only highlights the collaboration between Cat's Pride and shelters but also emphasizes the positive impact on the lives of countless cats awaiting adoption. More information on how to support the Love That Lasts program and contribute to the cause can be found on their official website at catspride.com/lovethatlasts.

As a leader in the pet care industry with over 80 years of experience, Oil-Dri Corporation has earned a reputation for its commitment to quality and sustainability. Their vertically integrated processes enable them to monitor every step, from research and development to marketing and sales, ensuring that they generate exceptional value through their innovative sorbent products.

In conclusion, Cat's Pride is not merely a brand; it stands as a beacon of hope for both pets and the shelters that care for them. With their generous donation of cat litter, they are set to make a significant impact this April, all while encouraging adoptions and spreading awareness about the vital role shelters play in animal welfare.