#Japan #Tokyo #Watami #Miraisaka #Torimero

A Year-End Celebration with a Twist at Miraisaka and Torimero

As the year draws to a close, the iconic Japanese izakaya brands, Miraisaka and Torimero, have reported an impressive surge in party reservations, anticipating a successful year-end dining season. With a notable increase in bookings reaching 123% compared to last year, the customer appetite for “affordable luxury dining experiences” has become strikingly clear.

Starting October 1, a range of special early reservation plans was launched, contributing significantly to this success. Miraisaka's promotions have accounted for 62.2% of their reservations, while Torimero's exquisite offerings have attracted 55.1% of their bookings. Customers can indulge in delightful offerings such as the “Early-bird Year-End Party Plan” at Miraisaka, featuring delectable items like Omi beef and Kuroge wagyu, doubled in serving size, at prices ranging from 4500 to 6000 yen.

Feast on Luxurious Meats

The festive menus at these establishments offer significantly upgraded experiences. The “Celebration Course” at Torimero even lets patrons upgrade to Omi beef from Kuroge wagyu for 5000 yen—a fantastic value considering the quality of the meat. Customers are seemingly embracing the idea of “yearly indulgence,” with many opting for plans like the winter course, which promises double the portions of Nagoya Cochin chicken or includes premium seafood like tuna sashimi at no additional cost.

Heightened Demand for Quality Experiences

This rise in food quality and volume comes amidst a broader trend of “reward consumption,” where dining out occurs less frequently but with more emphasis on quality once chosen. Despite rising prices impacting dining choices, people appear willing to splurge on special occasions. Both Miraisaka and Torimero have seized upon this trend with offerings emphasizing “double meat” and “luxurious mains,” appealing to the mounting preference for culinary quality and unique dining experiences.

Data suggests that the number of guests per reservation is also on the rise, reversing the trend towards smaller gatherings earlier in the pandemic. This is indicative of a growing comfort among patrons to enjoy their dining experiences again with friends and family.

Commitment to Quality Even Amid Rising Costs

Amidst ongoing raw material price hikes, the Watami Group, the umbrella company for these izakayas, is making concerted efforts to maintain quality without excessively passing costs onto customers. Their commitment remains steadfast in offering “affordable indulgence” during this year-end season, promising vibrant and celebratory dining experiences.

In their dedication to providing a high-quality experience, Watami has laid out comprehensive plans to sustain their offerings while navigating through challenging economic times.

With a range of enticing menu options available for both Miraisaka and Torimero, the brands encourage early reservations to enjoy the upcoming festivities, ensuring a memorable dining experience for all partygoers.

Join the Celebration

Visit the official websites of Miraisaka and Torimero to view the full range of special courses and make your reservations today. Make this year's year-end celebration one filled with exceptional flavors and joyous gatherings that you and your loved ones will cherish.

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For a detailed view of the special courses:

• - Miraisaka’s Feast Course: Includes options featuring Omi beef sukiyaki served with various side dishes for an enjoyable dining experience.
• - Torimero’s Yuai Course: Features Kuroge wagyu hot pot with a variety of delectable sides perfect for sharing.

Let’s embrace the spirit of celebration this year, and explore the culinary delights awaiting you at both Miraisaka and Torimero!