Japanese Romanticist Association Launches New T-Shirt Project 'IDENTI-T'

New Project 'IDENTI-T' Launched by Japanese Romanticist Association

The Japanese Romanticist Association, a think tank focused on redefining society through romanticism, has announced the launch of its new project, 'IDENTI-T'. This initiative aims to challenge our perception of T-shirts, transforming them into a medium that expresses deep personal connection and resonance.

Operated by the creative company World Eggs, led by CEO Katsunori Nabuki, IDENTI-T explores the question: What is a T-shirt? Rather than viewing T-shirts merely as fashion items, this project recognizes them as 'quiet media' that embody our passions and personal narratives. By capturing the nuances of our interests, these shirts serve as conduits for shared emotions and connections between like-minded individuals.

IDENTI-T T-Shirt Concept

The Essence of the Project

The essence of the IDENTI-T project stems from the conceptual framework of French philosopher Michel Foucault’s idea of 'identity' intersecting with everyday styles. By exploring seven romantic perspectives - love, adventure, sensation, remembrance, celebration, creation, and illusion - the association aims to inspire discussions about future societal shapes through the lens of romance.

The project’s first focus is on the Creative Romantic viewpoint, exploring the capacity to create emotional experiences. It delves into how we visualize the world and our identity through the art of T-shirts.

First Release: 'Cream Soda T'

The inaugural release, 'Cream Soda T', celebrates a nostalgic element of Showa-era café culture in Japan. In our current era, where a retro revival is capturing cultural interest, this T-shirt invites wearers to reflect on the flavors of memory and youthful aspirations. The iconic cream soda, not merely a trendy aesthetic, represents flavors tied to love and cherished memories.

This shirt features two affirming phrases: "Adults are loving it" and "Everyone's favorite" alongside a charming illustration of a nostalgic cream soda topped with ice cream and a cherry. It’s designed for those with a quiet passion for this classic drink, offering a subtle way to express personal love.

The design will be available in two colors: black and white, allowing for personalization of style preferences. This thoughtful creation aims to spark recognition among wearers who can appreciate the nuance behind the design, enhancing the project's goal of fostering 'fandom' and connection.

Release Details

Scheduled for launch in late August, 'Cream Soda T' will be available through various outlets, with further details to be released on the official website. Collaborating on the art for the shirt is renowned illustrator Osamu Murata, who is well-known for his dynamic and nostalgic designs.

Future Development Plans

Looking ahead, IDENTI-T plans to explore various passions and aesthetic ideals present in society, continuing to redefine how these sentiments can be expressed through T-shirts. This includes possible collaborations with businesses, municipalities, and various organizations, aiming to create new relationships between brands and their fanbase through the lens of passionate expression.

As the project grows, it seeks to unify diverse expressions of love and creativity – inviting wearers to proudly wear their love.

For more information, visit the official websites:

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