Kamakura Sweet Shop Expands to London with 25th Overseas Location
Kamakura Sweet Shop Opens in London
On November 30, 2025, Kamakura Sweet Shop, renowned for its specialty warabi mochi, officially inaugurated its 25th overseas location in London. This marks a significant milestone for the brand, marking its first expansion into Europe after successful establishments across Asia, Oceania, and America.
About Kamakura Sweet Shop
Kamakura is celebrated for its unique offerings: the “Kamakura Warabi Mochi,” known for its melt-in-your-mouth texture, and the smooth “Warabi Mochi Drink.” This Japanese sweets brand has been effectively bridging traditional Japanese sweet culture with modern lifestyles, earning a loyal following both domestically and internationally.
On the grand opening day, eager locals began queuing long before the doors opened, resulting in a substantial line that filled the sidewalk by the time the shop welcomed its first customers. Many were anxious to experience authentic Japanese sweets, highlighting the excitement and anticipation surrounding the event.
In an effort to enhance the customer experience, Kamakura introduced a “demonstration booth” at the new location where visitors could witness the warabi mochi preparation process. The interest in this traditional Japanese technique was apparent, as numerous onlookers paused to take in the artistry involved in crafting this popular delicacy.
The shop’s success comes at a time when global interest in matcha and Japanese sweets is at an all-time high. Kamakura's commitment to high-quality matcha and freshly prepared warabi mochi drinks has garnered enthusiastic responses from Londoners, showcasing the brand's ability to resonate with international tastes.
As the team members at Kamakura Sweet Shop, we take immense pride in sharing Japanese culture through food. Our expansion journey began with our first store in Hong Kong, and this London opening is a testament to our rapid growth and dedication to spreading our culture and experiences worldwide.
The London store’s debut has seen enthusiastic support, establishing it as a successful entry into the European market. We are driven to promote further expansions and continue sharing the rich heritage and culinary experiences Japan has to offer.
For more information, follow Kamakura Sweet Shop on their official platforms:
Topics Consumer Products & Retail）
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