#USA #New York #CIVC Partners #Strategus #JEGI CLARITY

JEGI CLARITY Facilitates Sale of Strategus to CIVC Partners

In a significant move within the digital marketing landscape, JEGI CLARITY has successfully advised Strategus on its sale to CIVC Partners. Founded in 2013, Strategus has established itself as a premier managed services provider specializing in high-performance connected TV (CTV) advertising campaigns. With a steadfast commitment to aiding middle-market agencies and brands, Strategus offers comprehensive, data-driven programmatic CTV and omnichannel marketing solutions that address the complexities inherent in the digital advertising sphere.

Since its inception, Strategus has focused on empowering its clients to harness the potential of connected TV, which continues to gain traction as an effective medium for reaching targeted audiences. Their approach not only delivers measurable results but also cultivates a sense of trust among agency partners and brand clients who are keen on capitalizing on CTV advertising.

CIVC Partners, a prominent investment firm, aims to leverage this acquisition to boost Strategus's technology platform, enhancing operational scalability and expanding their suite of innovative offerings. The investment by CIVC is expected to bolster Strategus’s capabilities in providing cutting-edge solutions that help clients optimize their CTV marketing investments.

The unique managed services approach employed by Strategus places an emphasis on programmatic CTV advertising, enabling agencies and brands to foster deeper audience engagement and achieve attractive return on ad spend (ROAS) in the rapidly evolving connected TV ecosystem. As the industry continues to expand, the role of effective CTV marketing strategies becomes increasingly critical for advertisers.

About JEGI CLARITY: A leading M&A advisory firm, JEGI CLARITY specializes in the media, events, marketing, information, and technology sectors. With over 35 years of history, they have successfully completed more than 800 transactions worldwide from their offices in New York, London, Boston, and Sydney. Their extensive expertise in the field positions them as trusted advisors for companies navigating complex mergers and acquisitions.

For more information about JEGI CLARITY and their services, visit www.jegiclarity.com.

This acquisition represents not only a potential growth opportunity for Strategus but also indicates an increasing recognition of the significance of connected TV advertising within the broader marketing landscape. As more brands seek to engage effectively with their audiences, collaborations with specialized agencies offering robust services in CTV advertising will likely become more prominent. Thus, this acquisition could serve as a blueprint for future strategic alignments in the digital marketing realm.