#Japan #Nerima #Hiraga Corporation #MIRAIZ

Hiraga Corporation's Interactive Experience at Nerima Industry Fair 2025

Hiraga Corporation, headquartered in Sakuradai, Nerima, Tokyo, is set to participate in the Nerima Industry Fair 2025, taking place on October 19, 2025. This annual event gathers local businesses and organizations to showcase the appeal of regional industries. Instead of a traditional booth, Hiraga will engage with attendees through a unique workshop titled “Nerima's Delicious Discoveries” focused on creating Point-of-Purchase (POP) materials.

What's the Workshop About?

The workshop aims to teach children, particularly in elementary and middle school, the art of effective communication through crafting POP materials. As part of this experience, kids will taste various products and express their newfound appreciation and enthusiasm in their own words. This hands-on activity not only allows children to enjoy food but also immerses them in the importance of marketing and promotional skills.

Event Details

• - Workshop Title: Nerima's Delicious Discoveries
• - Date & Time: October 19, 2025, from 10:00 AM to 3:00 PM
• - Location: Nerima Citizens and Industry Plaza, 3rd Floor, Research Rooms 1, 3, and 4
• - Participants: Elementary and middle school students
• - Duration: 15 to 30 minutes per session (approximately 3 children per session)
• - Participation Method: Tickets distributed on the day of the event
• - Participation Fee: 100 yen per session
• - Reward: Participants will receive original currency to exchange for candies and other goods after the experience.

Background of Hiraga Corporation

Founded in 1956, Hiraga Corporation aims to be the leading solution provider for retail marketing challenges in Japan. The company specializes in promotional consulting services and has built a reputation for addressing diverse needs of supermarkets and electronic retail chains. Their services range from the implementation of yearly marketing strategies to the management of promotional systems that leverage social media for multi-channel marketing campaigns. Hiraga goes beyond mere consultancy, providing support from market research to strategy execution and impact assessment. This comprehensive approach positions Hiraga as a unique entity in the promotional and printing industry, contributing to the revitalization of the retail sector.

About the MIRAIZ Program

Launched in 2023, the MIRAIZ (Future Design) project supports teens in envisioning their futures through real-world job experiences. Collaborating with seven local middle schools, this initiative celebrates its third year, providing students with a firsthand look at retail operations. Participants explore the dynamics of retail environments, develop promotional concepts, and engage in hands-on creativity, setting the foundation for their future career paths.

Purpose of MIRAIZ

In a world where social challenges are increasingly complex, it is crucial for young individuals to develop critical thinking and initiative. The MIRAIZ program embodies Hiraga's mission of