Celebrate Every Game Day with Holladay Distillery
As the football season unfolds in the heart of Kansas City, Holladay Distillery is gearing up to toast to the city's passionate fans with a unique campaign that offers the perfect blend of football fervor and the rich tradition of bourbon. Dubbed "Make Every Game Day a Holladay," this initiative will showcase a variety of cocktails, mocktails, and seasonal festivities to highlight the essence of America’s beloved spirit, coinciding with September's celebration of National Bourbon Heritage Month.
Introducing the Red Kingdom Cocktail
This fall, Kansas City fans have something exceptional to cheer for - the launch of the 'Red Kingdom' cocktail, a celebration in a glass that embodies the cheers of game day. This bold beverage is crafted with Holladay Soft Red Wheat Bourbon, fresh lemon juice, velvet falernum, and a splash of raspberry purée, presenting not just a visual treat with its vibrant red hue but also an incredible flavor profile that stands as a toast to the team's colors.
Available from the Holladay Welcome Center and Holladay on Main starting September 5, the 'Red Kingdom' cocktail is tailored for game day outings, ensuring fans have an experience worthy of the celebration.
As part of the campaign, local influencers will step into the spotlight showcasing their unique interpretations of Holladay Bourbon cocktails, while the distillery's social media platforms turn into the ultimate cocktail guide, filled with fresh recipes and ideas perfect for tailgating.
Cheers to Responsible Celebrations
In the spirit of celebrating responsibly, Holladay Distillery has a special treat for the designated drivers. For every Holladay cocktail ordered by a group, the designated driver is rewarded with a complimentary Flag Football Mocktail - a spirited non-alcoholic drink that carries a nod to Kansas City's iconic red and gold. This thoughtful initiative ensures everyone can partake in the cheers without compromising safety, much like how every winning team considers its players' well-being.
Honoring Bourbon Heritage Month
September marks National Bourbon Heritage Month, a time for fans and aficionados alike to honor the rich heritage of this quintessential American spirit. Holladay Distillery proudly traces its roots back to 1856, when brothers Ben and David Holladay established one of Missouri's oldest distilleries. With a commitment to quality, they utilized pure limestone spring water, discovered by Lewis and Clark, to produce bourbon aged in a remarkable historic cave - now home to the exclusive Ancient Cave Collection showcasing limited releases.
The current lineup from Holladay Distillery continues this proud tradition:
- - Holladay 1856 Original: This classic bourbon features a historic mash bill of 73% corn, 15% rye, and 12% malted barley, aged a minimum of six years and bottled-in-bond.
- - Holladay Soft Red Wheat: Known for its smoothness and sweet profile, this bourbon is created using locally grown wheat, also aged for at least six years and bottled-in-bond.
- - Rickhouse Proof Expressions: These full-bodied bourbons are bottled straight from the historic rickhouses, allowing bourbon enthusiasts to enjoy it in its most authentic form.
Tradition Meets Game Day Spirit
From the energizing roar of cheering fans in the stadium to the tranquil clink of glasses being shared among friends, Holladay Distillery encourages everyone to celebrate responsibly. Whether indulging in the deep flavors of the 1856 Original, experiencing the smoothness of the Soft Red Wheat, or savoring the intensity of Rickhouse Proof, every sip serves as a reminder that on game day, both tradition and spirit are integral to the celebration.
About Holladay Distillery
Founded in 1856 and still operating on its original site in Weston, Missouri, Holladay Distillery remains committed to the legacy of authentic Missouri bourbon-making. The distillery invites visitors to explore local history and directly experience the craftsmanship of their Real Missouri Bourbon. For more information and updates on their unique offerings, keep an eye on their social media and visit their website.
Media Contact:
Audrey Sisco
Marketing Communications Manager
816.509.3122
Email Contact