Celebrating 30 Years of VAAM: Revamped Branding and Exciting New Flavors

VAAM's Milestone: 30 Years of Innovation and Excellence

This year marks the 30th anniversary of VAAM, the iconic brand introduced by Meiji Co., Ltd., led by CEO Bunjiro Yao. To commemorate this milestone, the brand is undergoing a refreshing redesign of its packaging and product line that will be available nationwide starting September 2025.

Revamping the Series

VAAM is reintroducing its two main product lines: VAAM Smart Fit and VAAM Athlete. The former will now simply be referred to as VAAM, while the athlete-focused line will be known as VAAM Premium. This simplification aims to make it easier for consumers to identify and understand the unique benefits of each product.

The new VAAM packaging will incorporate straightforward designs and messaging that emphasize its benefits. It communicates effectively to those concerned about body fat, stating clearly that the product aids in fat reduction through physical activity. This refreshed approach is especially aimed at individuals with higher Body Mass Indexes (BMIs).

New Product Launches

In addition to rebranding, VAAM will introduce the new VAAM Powder in a unique “Nutritional Drink Flavor” starting September 2, 2025. This flavor has been developed based on consumer feedback and aims to offer more variety within the powder range.

Consumers can look forward to a range of products including VAAM Water in Lemon and Apple flavors, as well as the VAAM Powder in various formats such as sachets and gels. These products are designed not only to keep you hydrated during exercise but also to support your fitness goals.

Premium Line: VAAM Premium

For those specifically looking to achieve a toned physique through exercise, the VAAM Premium line is the ideal choice. This high-value series is enriched with three essential amino acids: alanine, arginine, and phenylalanine, along with Coenzyme Q10 and L-Carnitine. Each component is carefully selected to enhance the performance and support of athletes and fitness enthusiasts.

The new VAAM Premium will feature modified messaging to make it more appealing, highlighting the potential for exercise-focused toning rather than an overly stringent approach. It aims to attract a wider audience seeking to improve their body composition.

The Science Behind VAAM

VAAM's origin traces back to 1995, founded on research into the ecology of wasps, which led to the discovery of 17 amino acids linked to fat metabolism. The name