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Japan Pavilion at the 2027 Paris International Tourism Expo

The excitement is building as applications open for the Japan Pavilion at the upcoming 2027 Paris International Tourism Expo (Salon Mondial du Tourisme). Set to take place from March 11 to March 14, 2027, this prestigious event marks the 50th anniversary of the expo, with a new venue located at Pavillon 7.1 in the Paris Expo Porte de Versailles.

Organized by East France—the French arm of the Tokyo-based East Corporation—this Japan Pavilion is the only officially recognized project aimed at promoting Japanese tourism, culture, specialties, and experiential content. It provides a unique opportunity for Japanese companies, municipalities, and organizations to directly appeal to high-value travelers, tourism industry stakeholders, and media representatives.

Why Attend?

Recent surveys show that interest in Asian travel from the Île-de-France region has reached historic levels, with 28% of respondents considering trips to Asia in 2026, the highest since the onset of the survey in 2019. Notably, Japan is the top destination, desired by 22% of respondents, followed by Vietnam and Thailand. This solid interest represents an incredible opportunity for Japan to showcase its offerings at the tourism expo.

The Salon Mondial du Tourisme serves as a significant tourism exhibition for both general travelers and industry professionals. Last year, over 200 exhibitors showcased approximately 400 destinations, drawing in nearly 73,330 attendees, which included 1,265 industry professionals. Remarkably, half of the attendees made travel bookings on-site or within 15 days post-event. With 87% of visitors planning vacations and many having a travel budget of over 3,000 euros, this expo attracts individuals with high disposable incomes.

Participants not only gain visibility but also robust interactions with a discerning audience—all crucial elements for high-quality travel experience providers.

What the Japan Pavilion Offers

The Japan Pavilion will set up a dedicated area within the expo that highlights Japan's diverse tourism assets in a centrally located space adorned with special decor including wooden panels and a striking red carpet. This provides an unparalleled platform for vendors looking to make their mark abroad, especially those exhibiting for the first time or with limited resources.

Exhibition Details

• - Exhibition Format: Joint Japan Pavilion (approximately 10 companies)
• - Booth Size: Approximately 3 square meters (including one counter)
• - Exhibition Fee: 2,600 euros (excluding VAT) / Total of 3,120 euros
• - Application Deadline: End of November 2026
• - Payment Conditions: 30% deposit upon registration, with the balance due within 15 days after invoicing
• - Setup: On March 10, 2027, from 12:00 to 19:00
• - Target Participants: Tourism-related businesses, municipal authorities, DMO, traditional industries, specialty product manufacturers, and experiential program providers.

Included in the Exhibition Fee

The exhibition fee covers various promotional initiatives by the organizer, COMEXPOSIUM, that ensure visibility for the exhibiting companies even before the event:

• - Inclusion in the official press kit for Japan Pavilion exhibitors.
• - Announcements on the official pages and social media channels of the Paris International Tourism Expo.
• - Features in newsletters sent to approximately 55,000 recipients.
• - Promotion of exhibitors' events/campaigns through the event’s official guide.
• - Hosting of various events during the expo to attract visitors.

This is not merely an exhibition but a well-strategized marketing platform aimed at enhancing Japan's recognition as an inbound travel destination and performing real marketing on-site.

Special Support for Exhibitors

East France is committed to assisting exhibitors unfamiliar with overseas exhibitions or who may need local support during the event. Their support package includes unique services like:

• - Dedicated personnel fluent in Japanese, French, and English to assist throughout the expo.
• - Help with registering for the event and cataloging products.
• - Arranging necessary booth equipment and logistics.

This full spectrum of support enables participants to engage effectively without needing to travel from Japan, ensuring that everyone can take part without overwhelming resource demands.

Why Choose the Japan Pavilion?

The Japan Pavilion presents a compelling opportunity for those aiming to enter the European and French markets, especially in tourism. It's particularly well-suited for:

• - Tourist-related businesses seeking market expansion in Europe.
• - Local governments and organizations focusing on regional promotion.
• - Manufacturers of traditional crafts and specialty products aiming to boost awareness and conduct test marketing.
• - Providers of experiential programs wishing to introduce themselves to European travelers

The presence at this expo will not only enhance business opportunities but also accumulate insights for future visitor engagement strategies.

Contact for Inquiry

For further inquiries or to request materials about the Japan Pavilion at the 2027 Paris International Tourism Expo, please reach out via the following link: Contact Form. Our dedicated personnel are ready to assist you in navigating this exciting initiative.