Primark Set to Expand with New Store Opening in Virginia's Potomac Mills Mall

Primark Expands in Virginia: New Store Opening at Potomac Mills

Primark, the renowned international fashion retailer, has announced an exciting addition to its store portfolio with the upcoming opening of a new location at Potomac Mills in Woodbridge, Virginia. On Thursday, April 10, shoppers will get a chance to explore this brand new store, which spans over 32,000 square feet, filled with the latest trends in fashion, homewares, and beauty products—all at prices designed to provide immense value to its customers.

This opening marks an important milestone for Primark, as it furthers its expansion in the DC metropolitan area. Following the successful launch of its store at Tysons Corner Center last year, the Potomac Mills location will now serve as Primark's second store in Virginia and bring the total number of its U.S. stores to 30 across 12 states. Notably, this new store will also be the third Primark outlet in the DMV region, joining the existing locations in Tysons Corner and Arundel Mills in Maryland. Primark has plans for continued growth in the area, having already signed a lease for another store at the Mall at Prince George's in Hyattsville, Maryland.

Kevin Tulip, President of Primark US, expressed enthusiasm about this expansion, stating, “Since Primark opened stores in Maryland and Virginia, just outside the nation's capital, we've seen a strong demand for more of the joy that Primark brings to local shoppers.” He noted that the Potomac Mills store will deliver the company's signature commitment to style, quality, and affordability, further solidifying its position in the local market.

In preparation for the new launch, Primark's Talent Acquisition team is actively seeking retail staff to fill both full-time and part-time positions. Interested candidates can browse and apply for available roles on the Primark Careers Site. The positions come with attractive salary packages, starting with a base pay of $15.00 per hour with potential raises after six and twelve months of continued employment.

To celebrate the upcoming store opening, Primark has planned a series of engaging events throughout the opening weekend. Beginning on April 10, shoppers can expect to enjoy local offerings and special giveaways, including a bouquet bar providing fresh floral arrangements, live music from a DJ, and more. Moreover, visitors will experience Primark's renowned Irish hospitality as the brand builds a stronger presence in Virginia.

The new Potomac Mills store will feature an extensive selection of products that cater to families, offering essentials such as denim starting at $10 and t-shirts beginning at $4.50. Shoppers will also find licensed merchandise from popular franchises including Netflix and Disney, along with affordable NBA and NFL apparel to represent local teams like the Washington Wizards and Washington Commanders, priced as low as $14.

Additionally, to enhance the shopping experience, Primark has introduced a user-friendly website that allows customers to browse the product inventory and check availability at their local store. Shoppers are also encouraged to sign up for email notifications about the latest product launches, style inspiration, upcoming store openings, and more by visiting www.primark.com.

As a leader in the affordable fashion industry, Primark takes its commitment to sustainable practices seriously. The company, which operates over 450 stores across 17 countries, aims to provide consumers with high-quality, stylish apparel while actively pursuing environmentally-conscious practices through its Primark Cares strategy. This multi-year initiative focuses on extending the lifecycle of clothing, minimizing environmental impact, and improving livelihood conditions in the fashion supply chain. With bold commitments to make all clothing from recyclable or sustainably sourced materials by 2030 and reducing carbon emissions, Primark is not just a fashion retailer but a brand committed to making a positive difference in the world.

The anticipation for the new Primark store at Potomac Mills is palpable, and local shoppers are eager to explore the affordable and stylish offerings that have built Primark's reputation. As the brand continues to grow in the DMV area, it remains dedicated to enriching the shopping experience for its community.