#Riyadh #Customer Experience #Bahrain #Zain Bahrain #IST Networks

Zain Bahrain Awarded for Customer Experience Excellence at LEAP 2025

In an outstanding recognition of its unwavering commitment to customer satisfaction, Zain Bahrain has been awarded the Best-Connected Customer Experience Award during the prestigious LEAP 2025 event in Riyadh, Saudi Arabia. This accolade is bestowed by IST Networks and Genesys and highlights the company's dedication to fostering exceptional customer experiences through advanced technology and innovative practices.

Zain Bahrain has distinguished itself as a leader in the telecommunications and technology sector across the Middle East. The company has embraced an omnichannel approach to customer service, facilitating seamless interactions through various digital and social platforms. A significant aspect of this strategy includes the deployment of the Genesys Cloud Contact Center, which integrates multiple systems for a streamlined, efficient operation.

Notably, by collaborating with leading technology partners such as HiveCFM, Alterian, Brightmetrics, and Konnect Insight, Zain Bahrain has enhanced its capabilities in customer feedback management and service delivery optimization. Their proactive measures have garnered further recognition, as evidenced by a report from the Telecommunications Regulatory Authority (TRA) naming Zain Bahrain the best mobile operator for complaint resolution.

Commitment to Customer-Centric Innovation

Abdulla Salmeen, Chief Customer Care Officer at Zain Bahrain, articulated the company's devotion to its clientele: "Our strategy is centered on listening to the evolving needs of our customers, which is fundamental in cultivating long-term relationships and providing top-quality service. Winning the Best-Connected Customer Experience Award reflects our continuous efforts in this area."

He also emphasized the importance of an omnichannel approach: "We strive to enhance every aspect of the customer journey by innovating and adopting advanced technologies. Our goal is to consistently improve, ensuring our customers benefit from a forward-thinking experience that empowers them."

To facilitate these advancements, Zain Bahrain has partnered with IST Networks, integrating various cutting-edge customer experience technologies designed to enhance operational efficiency. This strategic alignment is focused on optimizing customer interaction processes via a transition to cloud-based infrastructure, which subsequently bolsters accessibility and sustainability.

Leading the Telecom Industry

Zaid Shaban, Country Sales Manager for IST Networks, commented on Zain Bahrain’s exceptional standards, noting, "Zain Bahrain exemplifies how to excel in customer experience by continuously exceeding expectations through innovative solutions. Their comprehensive and customer-centric services set a new standard in the industry."

As the telecommunications landscape continues to evolve rapidly, Zain Bahrain maintains its status as a pioneer in customer experience excellence. The adoption of the latest technologies, particularly the Genesys Cloud, has allowed the company to redefine customer engagement since it supports personalized, optimized interactions and improved agent performance.

In 2003, Zain Bahrain was awarded a mobile telecom license and began commercial operations soon after. Today, it stands as a key player within the Kingdom of Bahrain, providing high-speed 4G LTE and 5G services through one of the most advanced mobile networks in the region.

Part of the Zain Group, which serves over 52 million customers across the Middle East and Africa, Zain Bahrain is committed to delivering transformative digital experiences while maintaining a strong focus on customer satisfaction, anticipating future needs amidst an ever-changing digital environment.

Looking Ahead

Continuing its leading role in the telecommunications sector, Zain Bahrain is set upon an ambitious path to enhance its service offerings further, integrating innovative technologies to create disruptive customer experiences. With a clear focus on customer priorities and investment in technology, Zain Bahrain is not only paving the way for future digital experiences in telecom but also strengthening its brand as an essential connection between its customers and the digital world.

For more information about Zain Bahrain's commitment to customer excellence and technological innovation, visit their website.